Why Your Digital Marketing Strategy Needs Instagram

Do you use Instagram for business? To me, answering this question is the same as when someone asks:
Do you have a Digital Marketing Strategy? Both will receive explicit consent. But you’d be surprised how many people overlook Instagram for their brand and miss out on one of the best visual marketing tools. What makes it so great? Glad you asked.

Here are five reasons why Instagram marketing should be part of your brand’s digital marketing strategy.

1. Reach your target audience directly

Think about it… do you know anyone who doesn’t have a personal Instagram account? Your grandmother and librarian don’t count. Let’s face it, with multiple sources concluding that over a billion people use Instagram every month, you can rest assured that at least some of those people fit the description of your target audience. . This access, combined with the personal nature of social media marketing, is a surefire way to get your marketing messages seen and, ideally, take action.

2. No training required

Instagram, like most social media accounts, is ultimately intuitive to use. Considering that such a large and diverse population uses it on a daily basis, there won’t be a huge learning curve to figure out how to create, post, share, like, etc. Content.

This means you won’t have to invest in expensive training programs that last for months and put off any real use of the platform. Chances are you and your team already have a good understanding of how Instagram works. Just apply your digital marketing strategy and you’re ready to go!

3. Free, free and free

When was the last time you added a new digital tool or software to your marketing arsenal and didn’t spend a dime on it? How about ever!

After all, Instagram is another social media platform, not a specialized program or an advanced Google plugin. It is open to everyone and can be used for free. Therefore, the decision to use Instagram as part of your digital marketing strategy won’t need to take into account your budget – or your brain (get it, a “reckless” decision?).

4. Your smartphone makes it happen

Because Instagram is an image-based social media platform, some people’s minds automatically turn to professional photographers/photographers who will join somewhere along the way. But this is nothing more than a myth – or a costly and unnecessary investment.

Today’s smartphones are better than the high-end digital camera lenses of years past and can produce professional-looking photos with just a little patience and smart lighting.

Staff with a background in photography can be helpful when planning shots and choosing product compositions, but there’s nothing you or other associates can’t learn quickly.

Instagram thrives on original ideas and a smart approach to casual content. That means, armed only with your creativity and smartphone, you are well on your way to marketing success.

5. Set it and forget it with automation

I know what you might be thinking right now. This is all great information… but now you have another social media platform to worry about posting, engaging, responding to, and more. every day and you can barely keep up with everything you manage now. However, thanks to updates to Instagram’s API last year, you can now use a variety of scheduling tools to plan and schedule Instagram posts in advance.

This means you can choose when to sit down and create the next week/month/month Instagram content(s), download the posts, set a schedule, and then return to the hot and active activities. other essential business.

It sounds complicated, but it really isn’t. Understanding the basics is something you can easily learn from helpful articles online that cover the entire Instagram post planning and account linking process, for everyone from Beginners to professionals to corporate owners and individual users.

With just a few minutes of reading and some extra hands-on knowledge, you can enhance your digital marketing strategy without spending more time than you’re sure to waste.

Make Instagram a success for your brand…today!

The design is of a social media strategy specific to each brand, each marketing team, and each product/service. Similarly, each business’s Instagram account has a different way of displaying content and targeting customers.

Basically, the only wrong way to use the platform is to not use it at all. What are you waiting for? Don’t miss out on adding a tool to your digital marketing strategy with unparalleled ROI and potential limited only by your own creative limits.