Marketing inherently is a field that’s in constant flux. There are new technologies, platforms, and strategies emerging all the time – and it can be tough to keep up with what’s hot right now, what to try, where to focus both your monetary and cognitive budgets, and so on. Read More
YMS LDN 2022 is the world’s leading youth marketing festival. At this great event, you can discover the latest trends, youth perspectives and brand case studies. You’ll leave with the insights, tools and contacts you need to win over the most diverse, influential and ambitious generation of young people Read More
Today’s growth leaders know it’s essential to fully leverage their available data and marketing technology to maximize brand growth and drive true transformation. Yet, according to a recent study from Gartner, these same leaders report that they’re only leveraging about 58 percent of their martech stack’s capabilities. Read More
The right technology and how you integrate it into your content operations can be the difference-maker in getting your team to work in harmony and your content to resonate with customers. At ContentTECH Summit, you’ll learn about the most meaningful tech tools and strategies for your content program, and Read More
Whether already involved in a strategic alliance or weighing up future options, you need the skills to build better partnerships to support your overall business strategy. Strategic Partnerships will help you create an ecosystem of strategic alliances to maximize your competitive advantage. Read MoreRead More
Chief marketing officers (CMOs) struggle to find the right approach to proving the value of marketing and improving its effectiveness. A CMO does not need to know the how, but you do need to know the what when it comes to the relevant options, their benefits and limitations. This complimentary Read More
Chief marketing officers (CMOs) now face more budget scrutiny than at any time in recent history, and they still must acquire customers and drive engagement throughout the life cycle. However, they are hampered by operational silos, limited visibility into the customer journey after acquisition, and poorly utilized technology investments. March 08, 2022 | 11:00 Read More
One of the best things about digital marketing is the data behind it. Businesses can use this data to do more of what’s working and less of what’s not. Traditional forms of marketing, like direct mail, have little data associated with them, so it’s hard to know Read More
Mars, Incorporated has retained WPP’s MediaCom as its global media agency across its Mars Wrigley, Mars Petcare and Mars Food segments. This new global partnership, which began in January 2022, will run until the end of 2025. The reappointment follows a thorough media review throughout 2021, a critical element of Mars’ new Read More
360 Digital Marketing, one of the leading names in digital solutions, they are making progressive performance in the digital marketing industry. They exert their highest efforts to work for the flourishing of digital marketing by catering to businesses. The basic motive of 360 Digital Marketing is to provide services that are business-transformative. Read More
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