So, Meta says that the metaverse is still about 5 – 10 years away. But that doesn’t mean you can’t get started with your marketing now. A few companies have jumped right in and created different types of experiences in the metaverse.Read More
Still Technologies, the multiplex digital PCR company, and Promega Corporation today announced a co-marketing agreement that combines sample preparation with the latest Maxwell® systems and digital PCR on the six-color naica® system. With this partnership, the companies will offer an optimized workflow for various applications, including liquid biopsy, sentinel pathogen Read More
Aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of High Technology Management and Marketing. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, Read More
“Good communication informs audiences,” says Dean Vitte, Director of Advisory at Gartner. “Great communications changes behaviors among key audiences in ways that truly lead to strategic health, growth and, of course, commercial results for the organization.” In this conversation between Vitte and Jay Wilson, VP Analyst at Gartner, the pair Read More
With horizontal tracks and vertical themes, designed in collaboration with the Reuters Events marketing community and speakers, the agenda is focused on transforming marketing to deliver on the huge opportunities of 2022-23 and equip leaders with the tools and strategies they need to create deeper, more meaningful connections with their Read More
RollWorks, a division of NextRoll, today announced continued momentum as the account-based marketing (ABM) platform high-growth companies rely on to accelerate revenue. RollWorks has been identified as a Strong Performer in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022, published in March by Forrester. The report states that “RollWorks has Read More
The challenges of the last few years – and those still to come – emphasize the importance of trust for organizational success. Data from Gartner’s 2021 Executive Leader Communications Survey shows employees with high trust in the organization are more likely to stay, put in discretionary effort and/or advocate for their Read More
At the conference, the top 5 priorities that CMOs and marketing leaders met included: Reasserting marketing’s digital orchestrator role Preparing for the future of hybrid marketing Integrating budgets, planning, and activation Measuring marketing value shared with stakeholders Rebuilding the marketing and communications engines for flexibility Read MoreRead More
Bridgepoint has acquired a majority stake in fast-growing Inspired Thinking Group (Team ITG) from previous shareholder Equistone Partners Europe (Equistone) for an undisclosed sum. Bridgepoint’s investment will support the existing management team to deliver the next phase of Team ITG’s development internationally, focused on U.S. growth with Read More
Learn what it means to lead analytics and insights for lifecycle marketing and how diverse-owned businesses can help us achieve our goals with Charles Fishburn, Lifecycle Analytics & Insights.Read More
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