Chief marketing officers (CMOs) now face more budget scrutiny than at any time in recent history, and they still must acquire customers and drive engagement throughout the life cycle. However, they are hampered by operational silos, limited visibility into the customer journey after acquisition, and poorly utilized technology investments. March 08, 2022 | 11:00 Read More
One of the best things about digital marketing is the data behind it. Businesses can use this data to do more of what’s working and less of what’s not. Traditional forms of marketing, like direct mail, have little data associated with them, so it’s hard to know Read More
Mars, Incorporated has retained WPP’s MediaCom as its global media agency across its Mars Wrigley, Mars Petcare and Mars Food segments. This new global partnership, which began in January 2022, will run until the end of 2025. The reappointment follows a thorough media review throughout 2021, a critical element of Mars’ new Read More
360 Digital Marketing, one of the leading names in digital solutions, they are making progressive performance in the digital marketing industry. They exert their highest efforts to work for the flourishing of digital marketing by catering to businesses. The basic motive of 360 Digital Marketing is to provide services that are business-transformative. Read More
Gain Theory, a global foresight consultancy that accelerates growth for ambitious brands, has been named a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022. Read MoreRead More
Cultivation announced its alpha launch with a limited-time opportunity for business owners to join the exclusive waiting list for access to the software platform. Read MoreRead More
OOOOO Entertainment Commerce Limited, a mobile commerce platform, announces the launch of a 12-month online marketing campaign through AGORACOM for the purposes of creating brand awareness. Read MoreRead More
Searchbloom, a top-rated Search Engine Marketing agency specializing in local SEO, national SEO, eCommerce SEO, and PPC management, has been awarded the 2021 Best Retail Search Marketing Initiative by Search Engine Land. Read MoreRead More
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