Marketing 360® Multi-Channel Marketing Strategy Wins for eCommerce Lighting Company

One of the best things about digital marketing is the data behind it. Businesses can use this data to do more of what’s working and less of what’s not. Traditional forms of marketing, like direct mail, have little data associated with them, so it’s hard to know if it works. One eCommerce lighting company used the data from their 2020 digital marketing efforts to make big changes in 2021, and it paid off greatly.

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