GetResponse, a complete online marketing platform, and Google have partnered to integrate Google Ads as a feature within the GetResponse platform. Working through exclusive Lead Form Extensions, GetResponse now allows the gentle and agile integration of ad campaigns. GetResponse is a complete online marketing platform helping companies around the globe Read More
Emplifi, the leading unified customer experience platform, today released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad results, organic social media brand efforts, and CX trends. According to Emplifi’s most recent data, global ad spend on Facebook and Instagram grew 43.4% Read More
PhotoShelter for Brands and Slate announced a new integration that allows brands to create custom-branded social media posts effortlessly between the two software platforms. The Slate platform streamlines content creation for social media by giving brands powerful tools to edit, design, and post for any platform using only pre-approved, on-brand Read More
Companies are spending more than ever on marketing. According to the Harvard Business Review, it is estimated that global spending on media is expected to reach $2.1 trillion by 2019. But is all that money effective in producing improved ROI? Without knowing which channels are driving sales, or more specifically, which individual Read More
Marketing organizations have used data to better understand and reach customers for years. Now, AI and machine learning have the potential to greatly improve data-driven insights over traditional business intelligence. Using DataRobot’s AutoML, marketers can get more accurate insights faster and while lowering costs, resulting in increased engagement and Read More
We specialize in businesses that operate in complex, highly technical industries. Why? Because we’ve learned something fundamental over the past 10 years: B2B companies require a different kind of marketing agency. www.dicema.comRead More
Assembly, the leading e-commerce software and data platform, serving millions of merchants spanning 125 countries, today announced the acquisition of Pacvue, an enterprise-grade marketplace advertising, sales and intelligence platform. Terms and financial details of the deal will not be disclosed. “To date, Assembly has focused on meeting the ever-changing needs of Read More
InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today unveils Curated by InMobi, a series of privacy-compliant customized marketplaces based on both audience and contextually relevant supply to better help mobile advertisers reach consumers. With custom-built audiences, custom creative support, pre-built supply packages, Read More
GfK – the leader in consumer and market intelligence and analytical and consulting services – today announced an expanded partnership with BrandTotal, the leading social competitive intelligence and brand analytics platform. This partnership offers a powerful new solution for Mexican companies: the availability of real-time market intelligence for paid social media advertising. Read More
36Kr Holdings Inc. , a prominent brand and pioneering platform dedicated to serving New Economy participants in China, today announced that the Company has provided customized short-form video advertising solutions for Intel, representing a brand new marketing collaboration between the two companies. 36Kr’s innovative marketing solution promotes Intel® Evo™ platform-based Read More
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