Mars, Incorporated has retained WPP’s MediaCom as its global media agency across its Mars Wrigley, Mars Petcare and Mars Food segments. This new global partnership, which began in January 2022, will run until the end of 2025. The reappointment follows a thorough media review throughout 2021, a critical element of Mars’ new Read More
Do you need help branding your business? It can be really overwhelming! Luckily in this video, we will be sharing the 5 steps you will need to successfully brand your business. Read More
Content is king, but heavy is the head that wears the crown as businesses ramp up content generation but lack the know-how to determine effectiveness. Competition is fierce for both B2B and B2C companies as they increase budgets and dive into new content formats in 2022. Parse.ly recently Read More
Brick Marketing, a Boston-based digital marketing agency, helps clients improve their digital marketing by helping them create unique strategies that meet their business goals. As of January of 2022, they have acquired SEMNE (Search Engine Marketing of New England) Digital Marketing Association. The relaunch of the SEMNE website is scheduled for Read More
Kraus Marketing, award-winning digital marketing agency, has its eyes on and in the Metaverse. The full-service agency’s offerings will soon include that of Meta’s (formerly Facebook) cutting edge and ever-evolving 3D network of social spaces, among other virtual reality platforms. Read MoreRead More
Do you use LinkedIn to prospect? Are you looking for a proven way to build a network of quality connections? In this video, LinkedIn expert Mandy McEwen walks you through a step-by-step strategy to cut through the noise and ensure that your requests are accepted. You’ll discover how to Read More
Not to get meta, but when it comes to Meta, should brands stick solely to working with the visual product influencers that are readily available on Instagram, rather than exploring a campaign on Facebook? Of course, the famous short answer – embraced by experienced marketers of all marketing channels – is it Read More
Rossman Media, a premier social media agency that serves the world’s leading global brands has acquired davies + dixon, a woman-owned award-winning social media marketing agency based in Seattle, WA. The acquisition became official on January 10th, 2022. The combined companies will operate as Rossman Media, further establishing themselves as a Read More
Global independent marketing and communications firm, FINN Partners, announced today that it has acquired AHA (Alling Henning Associates), a 52-person, women-owned brand strategy and creative agency headquartered in Vancouver, Washington. Betsy Henning, Founder and CEO of AHA, will join FINN as managing partner of the firm’s new Global Internal Read More
AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced the launch of new add-to-cart eCommerce capabilities for AdAdapted Direct. In addition to featuring AdAdapted patented add-to-list technology, AdAdapted Direct now empowers marketers to create campaigns that enable shoppers to add a brand’Read More
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