Tags : Marketing

PATTISON Outdoor Adds City of Brampton Transit Advertising to its Growing GTA Transit Presence

PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising provider has officially expanded its growing Transit Advertising portfolio in the Greater Toronto Area with the addition of Brampton Transit, a public transport system operator for the City of Brampton. Effective November 9, 2021, PATTISON Outdoor will exclusively offer exterior and interior advertising placements Read More

GetResponse and Google Ads Join Forces to Revolutionize Marketing

GetResponse, a complete online marketing platform, and Google have partnered to integrate Google Ads as a feature within the GetResponse platform. Working through exclusive Lead Form Extensions, GetResponse now allows the gentle and agile integration of ad campaigns. GetResponse is a complete online marketing platform helping companies around the globe Read More

Multichannel Marketing Attribution with Automated Machine Learning

Companies are spending more than ever on marketing. According to the Harvard Business Review, it is estimated that global spending on media is expected to reach $2.1 trillion by 2019. But is all that money effective in producing improved ROI? Without knowing which channels are driving sales, or more specifically, which individual Read More

How AI and ML is Revolutionizing Marketing Personalization

Marketing organizations have used data to better understand and reach customers for years. Now, AI and machine learning have the potential to greatly improve data-driven insights over traditional business intelligence. Using DataRobot’s AutoML, marketers can get more accurate insights faster and while lowering costs, resulting in increased engagement and Read More

Dice Marketing & Advertising

We specialize in businesses that operate in complex, highly technical industries. Why? Because we’ve learned something fundamental over the past 10 years: B2B companies require a different kind of marketing agency. www.dicema.comRead More