Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has signed a new agreement with integrated marketing agency Imaginuity for local television measurement. Under the terms of the agreement, Imaginuity will be exclusively utilizing Comscore’s local market television insights in markets across Read More
The Social Media Marketing World Conference is the industry’s largest social media marketing conference, and provides the attendees with the opportunity to connect face-to-face with the top social media marketing experts while breaking bread with like-minded peers from around the globe. March 14 – 16, 2022 | San Diego, USA Read More Read More
Accretive Media , a leader in out-of-home data and technology, today announced the launch of Accretive Outcomes™, a new solution that delivers highly effective and efficient measurement and attribution for the out-of-home advertising channel. “We believe that access to accurate and reliable measurement will be a huge catalyst for growth for Read More
Modern marketers are expected to integrate growth marketing and brand marketing techniques to obtain the maximum ROI. Besides content and inbound marketing, growth and brand marketing hold a unique significance in the marketing world. If truth be told, growth marketing to some extent depends on brand marketing. Contrary to growth Read More
E-Web Marketing, a Sydney-based digital marketing agency that employs a holistic approach, has offered some times on improving paid advertising campaigns using Google Ads and social media. This was elucidated in a blog post that explained the importance of excluding the people who aren’t likely to be interested in Read More
Effective communication is all about delivering the right information to the right audience. Marketers and writers spend most of their careers trying to find the sweet spot. Fortunately, one doesn’t have to go far to search for the answer. Why not just ask your audience what they expect and Read More
Tech company Adnami has hailed new findings by research company Userneeds and OMD Denmark that lays bare the attention-grabbing power of high impact formats, some of which proved to deliver 45 times more attention than standard display ads. The data, collected over a 6 month period across a selected range of advertisers, Read More
Oracle Corp announced on Monday a new system that it says will use artificial intelligence to automate key parts of digital marketing campaigns. Once primarily known for its database software, Oracle is competing against firms like Adobe Inc (ADBE.O) and Salesforce.com Inc (CRM.N) to sell cloud-based software Read More
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