Effective communication is all about delivering the right information to the right audience. Marketers and writers spend most of their careers trying to find the sweet spot. Fortunately, one doesn’t have to go far to search for the answer. Why not just ask your audience what they expect and Read More
Tech company Adnami has hailed new findings by research company Userneeds and OMD Denmark that lays bare the attention-grabbing power of high impact formats, some of which proved to deliver 45 times more attention than standard display ads. The data, collected over a 6 month period across a selected range of advertisers, Read More
Oracle Corp announced on Monday a new system that it says will use artificial intelligence to automate key parts of digital marketing campaigns. Once primarily known for its database software, Oracle is competing against firms like Adobe Inc (ADBE.O) and Salesforce.com Inc (CRM.N) to sell cloud-based software Read More
Aarki helps brands grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment. Our data offer deep insights into user intent and usage habits. To drive performance, Read More
Industry leaders ath Power, Bridjr, Engageware, Intel, JohnRyan, OPTiFi and SLD have joined forces to create a new collective: H2D. An acronym for Human to Digital, the new group’s mission is to drive greater transformational value for brands through their respective areas of expertise, which include humanized engagement, Read More
Texere Publishing Limited has launched a new online media center, which showcases its extensive range of creative services and advertising products. Located on the Texere Publishing website under “Advertising & Services,” the new media center will become an essential resource for existing and prospective clients, bringing together details of the Read More
Channable, a leading global, e-commerce, feed management and PPC automation solution provider for digital marketers, brands and online retailers, announces its Amazon Repricer. Driven by customer demand, Channable’s Amazon Repricer enables digital marketers, brands and online retailers to increase sales, optimize profit margins and compete to win the Buy Read More
Wunderkind, a leading consumer engagement platform that scales one-to-one messages for top brands, today announced a milestone in its partnership with leading customer relationship management (CRM) provider Salesforce, enhancing Salesforce Marketing Cloud’s data-sharing through a direct integration with Journey Builder. The strategic integration will help brands better identify when Read More
This webinar, delivered as part of the Digital Tech Cumbria programme along with CDI Alliance, will give a whistle-stop tour of the digital marketing options available and how you can use them in your business. 5 October 2021, 14:30 – 16:00 IST Read MoreRead More
Spire Holdings announced today the launch of Spire+ – a full-service marketing and advertising division dedicated to providing the automotive industry with innovative strategies, inspiring content development, impactful design and unwavering customer service. Born of veteran NASCAR, IndyCar and grassroots motorsports executives, Spire+ boasts a marquee lineup of strategists, marketers, promoters, Read More
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