154 Agency LLC (154) has announced today that it has reached an agreement with Bizfluence Inc (Bizfluence), to perform all digital marketing and related work. 154 provides social media, creative strategy, public relations, and content marketing. 154 will be assisting Bizfluence as it prepares for its next phase of expansion following a successful crowdfunding Read More
Loot Crate, one of the top pop culture subscription-based services, got an extra boost in paid search efforts thanks to a digital marketing startup. Thanks to Sprinkles Media, a startup established in 2021 by two marketing experts, Loot Crate saw some surprising return on investment in less than a month. A Read More
6sense, the market leading account engagement platform, today announced the acquisition of Fortella. The move combines Fortella’s AI-driven pipeline intelligence with the 6sense platform, adding essential pipeline planning, forecasting and measurement capabilities to further empower B2B marketing leaders to achieve their pipeline and revenue goals with greater predictability. Read More
LINK Mobility and Adobe have collaborated on mobile messaging for over 15 years, notably with the supply of a messaging connector (formerly Netsize) integrated with Adobe Campaign. Today, LINK Mobility has reached a new milestone by developing a specific Omnichannel API, which allows Adobe Journey Optimizer – a new application natively built Read More
Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, today announced that its Board of Directors has initiated a process to evaluate potential strategic alternatives to maximize shareholder value. As part of the process, the Board will consider a full Read More
The next generation of AI- and ML-powered marketing is coming soon. Byonic.ai is the first-of-its-kind end-to-end platform for personalized lead insights, creative content, account intelligence, intent-based data, account-based marketing, and marketing automation. It allows data-driven teams to align their marketing, product, and customer success goals with revenue growth and Read More
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, has today announced its new Premium Advertisers Programme to empower brands and agencies with best practices to increase customer acquisition, platform adoption, campaign success, and growth potential across Taboola’s Read More
Extreme Reach (ER), the global advertising, analytics and rights management platform built for all forms of TV and streaming video, today announced it has formed a partnership with BrightLine to create frictionless workflows as brands race to leverage the new personalized, interactive advertising and advanced ad formats in CTV/OTT Read More
Digital marketing is imperative to the success of small businesses. Companies must improve their sales, revenue, and overall growth. Digital marketing is an art form that allows them to turn their audience into consumers and earn extra cash by selling their products or services. In today’s modern world, people Read More
Amazon.com Inc.’s move into digital advertising so far has mostly come at the expense of market leader Google since shoppers often bypass the search giant and look for products directly on Amazon.com. Now, the world’s largest online retailer is starting to grab advertisers from Facebook Inc., Read More
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