ZoomInfo, the go-to-market platform for customer acquisition, acquisition and growth, has launched its first integrated branding campaign, illustrating how ZoomInfo is helping businesses worldwide discover insights details, attract customers and win faster. Applying the B2C handbook in a portfolio is often dominated by overly technical B2B messaging, compelling Read More
Blockgraph, the technology company powering the future of privacy, data-driven TV advertising, and NBCUniversal have announced a new partnership to power first-party data-enabled TV advertising. media and advertising, entertainment. The new strategic partnership will improve the use of first-party data in marketing campaigns on One Platform to improve outcomes for Read More
Beamr Imaging Ltd., a leading provider of video encoding solutions, today announced the signing of a license agreement with TAG Video Systems, a global leader in multi-mode integrated software solutions. view, vote and monitor IP. This partnership aims to revolutionize video processing and deliver a superior visual experience to users Read More
TextUs, the leading conversational messaging platform, has announced the release of HubSpot integration, allowing users to send and receive two-way text messages directly from HubSpot workflows and contact records. TextUs-HubSpot integration meets a unique need in the SMS space by allowing users to easily add SMS to their automation workflow, Read More
Omnicom Media Group, the media services division of Omnicom Group Inc. announced a partnership with Criteo, the global commercial communications company with the world’s largest set of commercial signals, which will take commercial media to the next level by enabling highly accurate, targeted spend in real time across all Read More
DoubleVerify, a leading software platform for digital media measurement, data and analysis, announced the launch of DV Algorithmic Optimizer, an exclusive advanced optimization and measurement service with Scibids, the world leader in artificial intelligence (AI) for digital marketing. The combination of DV’s proprietary attention cues and Scibids’ AI-powered advertising Read More
Adobe reported financial results for its second quarter fiscal year 2023 ended June 2, 2023. “Adobe achieved record Q2 revenue demonstrating strong demand across Creative Cloud, Document Cloud and Experience Cloud,” “Adobe’s ground-breaking innovation positions us to lead the new era of generative AI given our rich datasets, foundation models and ubiquitous Read More
TripleLift, the ad tech platform elevating digital advertising across every screen, today announced the release of a new targeting solution effective in cookie-constrained environments for both publishers and advertisers. Early testing shows that this first-party data approach exceeds industry benchmarks and is both a current complement and eventual replacement for Read More
Scibids, the global leader in artificial intelligence (AI) for digital marketing, announces the launch of Scibids AI Insights Solution, in partnership with Tinuiti, the largest independent performance marketing agency across Streaming TV and the Triopoly of Google, Meta and Amazon. Offering unprecedented transparency and control over the ad decisioning process Read More
DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced a partnership with TVision, a provider of second-by-second analytics on how viewers watch television, to improve performance measurement on connected television (CTV) and provide the most comprehensive and scalable attention span on the market. DoubleVerify and Read More
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