How do you create genuine engagement and real resonance with your customers and future customers in this dizzying world of content bombardment? This may be the biggest single question facing B2B marketers in 2020, and we’ll be exploring it within this interactive webinar with some leading practitioners and engagement Read More
Can you put ABM in a box? Are there numbered parts and a step-by-step instruction manual you can use to build an ABM campaign that will engage your target accounts every time? Hear first-hand how disruptive creative can be used and fuelled by data to generate a buzz that helped Read More
Remote working and virtual teams have gone from being an ideal or aspiration to a reality almost overnight for many B2B marketers – and that means a lag in terms of understanding best practice, let alone deploying it! In this webinar, we’ll examine the challenges faced by marketers working Read More
Aligning sales and marketing has always been at best a cultural challenge, and at worst an outright battle – but coronavirus adds a completely unwelcome level of complexity. In this webinar, we’ll be exploring the challenges faced by sales and marketing teams seeking to align in an era of lockdown, Read More
Sales enablement is set to be a critical discipline for marketers focused on helping their firms rebound from the coronavirus lockdown. But despite being a core marketing function, there’s much inconsistency in approach and best practice isn’t widely understood. In this webinar, using exclusive research from B2B Read More
Personalization is to ABM as a dog is to a Zoom call. We love to see it and it just makes everything better. Join ABM leaders at Hitachi Vantara, Strategic IC, and Turtl for a webinar covering the challenges and benefits of personalization for account-based marketing. Read MoreRead More
Now more than ever, it’s critical that marketing and sales teams are aligned and performing at peak levels to optimize pipeline contribution and sales win rates. What good is it if your marketing and sales development teams are driving pipeline but your sales team doesn’t have chops to Read More
A great team is truly a thing of beauty – a multi-skilled group of professionals working together seamlessly and harmoniously to address evolving opportunities and respond in the face of adversity. But how do you create such a unit that runs like clockwork? Moreover, how do you identify the limitations of Read More
The chances are, when faced with the proposal of turning your in-person event into a virtual one, you would’ve rather spend your time figuring out the best mode of travel to the moon. In other words, it is likely to be categorised as the last thing you wanted to Read More
The transformation agenda has accelerated for B2B brands in the wake of Covid19, with buyers expecting more compelling, relevant and timely engagement with vendors than ever before. In other words, great customer experience (CX). But what does this look like in reality? And how do you live up to Read More
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