Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, has today announced its new Premium Advertisers Programme to empower brands and agencies with best practices to increase customer acquisition, platform adoption, campaign success, and growth potential across Taboola’s Read More
Extreme Reach (ER), the global advertising, analytics and rights management platform built for all forms of TV and streaming video, today announced it has formed a partnership with BrightLine to create frictionless workflows as brands race to leverage the new personalized, interactive advertising and advanced ad formats in CTV/OTT Read More
Digital marketing is imperative to the success of small businesses. Companies must improve their sales, revenue, and overall growth. Digital marketing is an art form that allows them to turn their audience into consumers and earn extra cash by selling their products or services. In today’s modern world, people Read More
Amazon.com Inc.’s move into digital advertising so far has mostly come at the expense of market leader Google since shoppers often bypass the search giant and look for products directly on Amazon.com. Now, the world’s largest online retailer is starting to grab advertisers from Facebook Inc., Read More
Credera, a global boutique consulting firm focused on strategy, transformation, data, and technology, today announced the launch of a new Amazon Center of Excellence to serve clients with innovative solutions at the intersection of digital transformation and digital customer experience. Credera is part of Omnicom Precision Marketing Group (OPMG), which Read More
The significance of Internet marketing in current marketing is no longer insignificant in the quickly developing and ever-shifting digital era in which we live. Internet marketing is a critical component of every company’s success. Internet marketing benefits almost every element of the organization, from IT support to lead creation Read More
Power My Analytics, a reporting automation tool that enables digital marketers to automate their data collection and integrate the metrics they need into their favorite data destinations, has released new data connectors for Google Analytics, Google Ads, Google Search Console, Google My Business, and YouTube. Data connectors are ETL applications Read More
Most business owners know and understand the importance of content marketing and search engine optimization. Afterall, if done correctly, the right content marketing strategy can lead to an abundance of free clicks and extremely high-quality leads. Although content marketing is a long game, with some patience and understanding that it Read More
The medium of Blogging has undergone a revolution in recent years with 77% of internet users confirming that they read blogs. The expansive audience that this generates serves as a prime target for businesses looking to expand their reach and consumer base with companies that blog getting 97% more links to their Read More
Cvent, a market-leading meetings, events, and hospitality technology provider, kicks off its annual customer conference, Cvent CONNECT®, today. For the first time, Cvent CONNECT will be delivered in a hybrid format, enabling thousands of event professionals, marketers, and hoteliers online to join with their in-person counterparts in Las Vegas for Read More
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