Is increased social media use an opportunity for healthcare institutions or is it putting their communications strategy at risk? Doctors, nurses, and other healthcare professionals are taking to social media not only to inform the public about health issues, but also to provide their medical opinion. Read MoreRead More
Social and messaging platforms have increasingly become where people engage with brands and organizations. Yet after racing to ramp up their digital presence in 2020, many businesses now find themselves struggling to manage the explosion of digital customer care inquiries without sacrificing quality. To build stronger relationships with customers, it’s Read More
The seismic shift to digital-first business is continuing into the second half of 2020, with the CMO Survey reporting that marketing teams’ social media budgets have increased by an eye-popping 74% this year. With increased spend comes increased scrutiny—meaning it’s more important than ever for social marketers to be able Read More
In our last lightning webinar, we showed you how to use data to evolve your social marketing strategy. Now, put your analyst hat back on as we dive deeper into using social analytics to improve maturity and reach more customers. Join us for the final webinar of this year’s Read More
Turning gut feelings into indisputable data is a challenge all good social marketers face—and discussions about the ROI of social media often stop being productive when an organization can’t get past the question of how to translate social media activity directly into financial results. Read MoreRead More
The Social Campus Report is back by popular demand! We surveyed 530 of your peers and interviewed experts from St. Andrew’s University, Purdue University, Georgia State University, the University of Waterloo, and the University of Manchester to learn how social media strategies have changed in higher education over the past Read More
The stakes for social media have never been higher. Forrester says US marketers spent almost one in every three digital ad dollars on social in 2018—and that spending will nearly double in the next five years. Social teams need to prove the ROI of their efforts and deliver the real Read More
Social media marketing goes beyond a single channel. So how do you connect multiple channels to effectively create a personalized digital experience? Today’s customers are more mobile, more informed and more demanding than ever. For marketers to maintain a competitive advantage, they must adopt an agile strategy that reaches Read More
In the Age of the Individual, social is heightening consumer demands around technology—and changing the rules of engagement. Yet amid this change, successful brands are finding solid ground on which to build lasting marketing and business strategies by embedding the customer mindset and employee voices throughout their organizations. Read Read More
In 2020, the pandemic threw organizations’ digital transformation efforts into overdrive as global consumers shifted to digital interactions faster than ever before. The pace of change shows no sign of slowing this year—and as brands continue to adapt their strategy and shift budgets, social marketers are feeling even more pressure Read More
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