From shiny influencers to the holy grail of hyper-personalization, marketers are known for getting swept up in trends. But marketing at its core is about understanding the real needs, interests, and behaviors of your customers. To help you separate fact from fiction, we’ve teamed up with world-renowned digital analyst Read More
We’re more than halfway through 2020—how has this historic year changed social media? How have our 2020 predictions held up? And what should be on your radar in the upcoming months? Join us for a conversation about the current state of social media marketing and advertising, and what the Hootsuite Read More
Nearly half of social media professionals in Higher Education say they do not have adequate resources to ensure good mental health, according to research conducted by West Virginia University. From dealing with negative messages to being tasked with disseminating information during COVID-19, social media professionals are dealing with a large Read More
Using social media for marketing is great. Keeping it stuck there while missing out on its broader business value? Not so great. Executives in particular often underestimate social media’s economic, cultural, and transformative power, partly because there hasn’t been much actual research or proof to back it up. Read More
The fundamentals of your government agency may not have changed, but everything else has. You likely spent months planning your 2020 social strategy, only to throw those plans out the window and swiftly change direction. Now it’s time to get back on track with a new game plan for 2021 and Read More
It’s been a dark year. Our 2021 social trends will light the way forward. In our 5th annual Social Trends Report, we surveyed 11,189 leading marketers and executives to find out the most effective ways to boost traffic, get leads, and bring new customers in the door in 2021. Read MoreRead More
You’ve heard our Social Trends predictions for 2021. Which ones are worth your time and investment in 2021? And how can you put them into practice to increase brand awareness and grow revenue? Throughout this year, we’ll be diving deeper into how these emerging trends can benefit your business and Read More
It’s the eternal struggle of social media managers everywhere: deciding which platforms to focus on—and then defending those decisions to well-intentioned bosses who really think you need to get on “that TikTok thing.” It ain’t easy. That’s why our new webinar series, Explained 3 Ways, is breaking Read More
Looking for a path to growth on digital this year? Digital 2021 is the flagship annual report from Hootsuite and We Are Social that tracks consumer digital behavior around the world, bringing you the insights you need to build your digital strategies with confidence. Read MoreRead More
More than two-thirds of people (68%) think brands don’t share interesting content, says Forrester. Are you one of those boring brands? We’re not judging—we’ve been there. And we’re here to help. In our new webinar series, Explained 3 Ways, we’re breaking down common social media challenges—Read More
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