There is a new truth in B2B marketing – customers don’t simply want to buy from you anymore, they want to buy into you. The secret to moving products is moving minds. This requires modern day marketers to understand the power of feelings over features and take a more Read More
The most potent and efficient brands in the world today are being built with people, not for them. They outperform the competition without outspending them, forge closer connections with buyers and get their market to do their marketing. We call them participation brands. Iris’ 2021 global participation brand Index (PBI) study Read More
B2B buying has never changed so fast or so furiously as its doing in 2021, driven by the lingering pandemic and accelerating tech adoption. Transformations that we expected to be years away have happened overnight and expectations at both ends of the transaction have shifted profoundly. In particular, ecommerce has Read More
YouTube launches new tools and resources for small business owners including a step-by-step guide to growing a channel, and a streamlined process for creating ads. The rollout of these tools coincides with Google’s International Small Business Week, which includes a number of initiatives aimed at small business owners. Read Read More
Facebook, Instagram, and WhatsApp are gaining new features that will help retailers get their products in front of more customers and drive sales. Customers increasingly turn to Facebook as a discovery engine to find new products. Read MoreRead More
Facebook announced two entries into the social audio space with a live audio event streaming called Live Audio and also Podcasts that are rolling out. Both services are currently limited to the United States at this time. Read MoreRead More
Brave Search, from the company behind the Brave web browser, is now available globally in a public beta. The new privacy-preserving search engine can be used on the mobile and desktop versions of the Brave browser, or on any other browser at search.brave.com. Read MoreRead More
Google announced the launch of a new tool for creative advertising tools, called “Ads Creative Studio”, which aims to unify multiple creative tools. Read MoreRead More
Google’s Danny Sullivan confirmed that search results showing FAQ structured data are now limited to only two results. Danny also confirmed that it was not done to curb abuse of the structured data rich results by SEOs and explained the reasons why they did this. Read MoreRead More
Google announced that PageSpeed Insights will now publish all available field data even if some of the data is missing. PageSpeed Insights and the API have been updated to now show more field data than before. The updated PageSpeed Insights scoring is live and should reflect the new way of Read More
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