Customer success is one of the fastest-growing functions within B2B marketing and sales. But what’s behind the explosion of interest in this emerging area? Why are B2B brands rushing to invest in this area, and what does it mean for the ongoing evolution of sales and marketing, Read More
80% percent of the sales cycle now takes place in digital or remote settings, according to industry analysts. That means it’s now up to marketing to move buyers further down the funnel—up to and including the point of decision. But how can marketers, who have historically focused on brand Read More
What made the winning campaign in the ABM category at the B2B Marketing Awards 2020 standout in such a hotly contested subject area? What were the particular challenges that the client HP faced, in terms of things like audience, product, media, market, etc. and how did the agency Transmission overcome Read More
There is a new truth in B2B marketing – customers don’t simply want to buy from you anymore, they want to buy into you. The secret to moving products is moving minds. This requires modern day marketers to understand the power of feelings over features and take a more Read More
The most potent and efficient brands in the world today are being built with people, not for them. They outperform the competition without outspending them, forge closer connections with buyers and get their market to do their marketing. We call them participation brands. Iris’ 2021 global participation brand Index (PBI) study Read More
B2B buying has never changed so fast or so furiously as its doing in 2021, driven by the lingering pandemic and accelerating tech adoption. Transformations that we expected to be years away have happened overnight and expectations at both ends of the transaction have shifted profoundly. In particular, ecommerce has Read More
YouTube launches new tools and resources for small business owners including a step-by-step guide to growing a channel, and a streamlined process for creating ads. The rollout of these tools coincides with Google’s International Small Business Week, which includes a number of initiatives aimed at small business owners. Read Read More
Facebook, Instagram, and WhatsApp are gaining new features that will help retailers get their products in front of more customers and drive sales. Customers increasingly turn to Facebook as a discovery engine to find new products. Read MoreRead More
Facebook announced two entries into the social audio space with a live audio event streaming called Live Audio and also Podcasts that are rolling out. Both services are currently limited to the United States at this time. Read MoreRead More
Brave Search, from the company behind the Brave web browser, is now available globally in a public beta. The new privacy-preserving search engine can be used on the mobile and desktop versions of the Brave browser, or on any other browser at search.brave.com. Read MoreRead More
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