DataDome, a leading provider of AI-powered online fraud and bot management, today announced that for the second year in a row, it has won the “e-Commerce Security Solution of the Year” award in the CyberSecurity Breakthrough Awards program conducted by CyberSecurity Breakthrough. With increasingly sophisticated bots, such as sneaker bots Read More
Content is king. That is a fact, and it plays a crucial role in digital marketing. Content is seen as the foundation of marketing strategies by about 87% of marketing visionaries. That clarifies the value of content and its impact on the digital sphere. There is content all over. Tweets, blogs, Read More
Marketing tactics are always changing. With the growth of digital marketing, new tactics are always being created to assist companies in more efficiently reaching their target customers. Retargeting marketing is one of these tactics. Online advertising that targets users who have already expressed interest in your product or service is Read More
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today announced the launch of the new DV Attention Lab™ to help advertisers optimize campaign performance using in-depth “attention data” on ad engagement and ad exposure. The newly-formed, one-of-its-kind DV Attention Lab™ features a multidisciplinary team consisting of Read More
Choreo, LLC (“Choreo” or “the firm”), a national, independent RIA firm, announced today it has partnered with San Diego-based FMG to launch Canvas, a multi-channel digital marketing and communications platform. Canvas will enable the firm’s nationwide network of financial advisors to plan and execute highly personalized and authentic marketing Read More
What are the most important link metrics to consider for organic search visibility? Google knows, its machine learning capabilities know – but do you? With Google now able to understand the broader context of your content through machine learning and natural language understanding, we’re seeing that relevancy has the biggest Read More
Today, Yahoo launched a new and improved Mail app that offers an inbox experience designed to save time, and money and improve productivity. The redesigned app easily manages digital receipts, gift cards, subscriptions, and package tracking, allowing users to find what they need even faster. With new organizational features that Read More
In a move to further modernize and advance its data-focused operations, a360media, the media arm of accelerate360, has named Darwin CX its partner for subscription management and fulfillment services, effective July 2023. The Darwin CX platform is designed to supercharge subscriber acquisition, retention, and loyalty by offering a single customer Read More
One of the most vital elements of SEO is technical SEO. It encompasses everything that must be done in the background to ensure that a website is technically optimised for search engines. The coding, organisation, and assets like images and videos on the website can all be optimised. Additionally, it Read More
ironSource, a leading business platform for the App Economy, today announced a major update to its ROAS (Return On Ad Spend) Optimizer. ironSource is the first company to provide an area on its platform fully dedicated to ROAS optimization data – providing app marketers with a trend visualization and daily breakdown Read More
© 2023, The Martech.info . All rights reserved