Tags : Marketing

What is Organic Content Marketing and Why Does it Matter?

Organic content marketing is the process of creating and distributing content that is relevant to your target audience with the goal of driving targeted traffic to your website. It is a form of inbound marketing, where you create content that attracts people to your site instead of advertising directly to Read More

No Excuses: Using Video as an Immersive Content Strategy

Visual storytelling is a powerful and engaging way to communicate. We could give you dozens of data points to prove it. But if you are stuck at “go” with your video strategy or you’re not seeing the results you planned for, join us for a free webinar on August 31, 2022. Read More

How To Forecast SEO With Better Precision & Transparency

Need to prove your SEO proposal’s ROI? Will your executive team only approve a proposal if it provides clear value to their business? Do your stakeholders require visible alignment with technical resources, executive buy-in, and business models just to start any SEO project? You know what’s needed for Read More

How To Generate Better Results With These 4 Marketing Strategies

According to conventional marketing knowledge, if a company advertises its goods and services, customers would swarm to its doors. But raising awareness of a company’s offerings isn’t always enough, as any marketer will quickly discover. Gaining visibility and spreading your brand identity are frequently just the first steps Read More

The five marketing basics to get your brand ahead

Many business owners carry this mentality into the marketplace and conflate sales tactics with marketing strategies. The CEO interprets marketing as “constantly posting on social media.” She is interested in the marketer’s “marketing.” This is sometimes taken to mean posting content consistently across all channels. It’s an ongoing Read More

Constant Contact Debuts SMS Marketing

Constant Contact, a digital marketing platform trusted by millions of small businesses and nonprofits, today announced the launch of SMS Marketing, a new feature that enables small businesses to leverage text message campaigns to reach, engage and retain their customers. The new capability was developed to help Constant Contact customers Read More

Pattern Acquires Influencer Marketing Pioneer, Current, to Bolster its Acceleration Platform

Pattern, the category leader for global eCommerce acceleration, today announced its acquisition of Current – a leading influencer marketing platform. The move will bolster the technology powering Pattern’s eCommerce acceleration platform, helping brands drive category-leading traffic and conversion for product listings on D2C websites, global marketplaces, and other digital Read More