Content strategy has become an indispensable addition to any company’s marketing and the smartest businesses rely on it to generate results. A blog or social media post that isn’t well-crafted will miss the mark and waste your time and resources. When it comes to creating an effective strategy Read More
PerformLine, the only omni-channel marketing compliance platform, announced today that it has completed its acquisition of LashBack, the leading provider of email compliance monitoring. With the acquisition, the two companies will join forces to provide clients with the most comprehensive discovery and compliance monitoring solutions available across all sales and Read More
Stagwell the challenger network built to transform marketing, today announced the acquisition of PEP Group, an omnichannel content creation, and adaptation production company. In response to the explosion in new media channels that require a streamlined and scalable approach to producing multi-market assets, PEP Group will join Locaria, Stagwell’s Read More
SEO experts say that link-building is the third most important ranking factor in SEO. Google’s search engine was built on the premise that the more backlinks a site has, the more valuable the content. Sites with a lot of backlinks would get rewarded with higher search rankings. Backlinks do Read More
The Annual Minnesota Marketing Summit is an opportunity for 200 brands based across the state to join expert creatives, agencies, and marketing directors to exchange ideas across digital, experiential, print, and brand marketing. Join five-panel discussions and two presentations in person this fall to review best practices, hear from emerging leaders Read More
In September 2022, the CMO Summit will assemble senior marketing leaders from the world’s largest companies and most exciting startups in San Francisco to share success stories, experiences, and challenges of the role of the CMO. Read More Read More
Do you want to transform marketing analytics for your organization? Introducing the Marketing Analytics series, where practitioners learn about Google Cloud and its marketing analytics solutions. Throughout the series, we will demonstrate the added business value of Google Cloud marketing analytics with use cases. In this first episode, Bukola discusses Read More
Since 2014, AWSummit is the European trade show that brings together the brightest minds from the affiliate and performance marketing industry along with an incredible line up of influential speakers for 3 highly productive days. With over 9 years experience in organizing and hosting business and networking events, AWSummit will connect you and Read More
Demandbase, the Smarter GTM™ company for B2B brands, announced today’s prestigious award wins from B2B Ignite London. At the world’s biggest B2B marketing learning and networking experience, Demandbase was honored with the silver award for ABM Platform of the Year, the top award for overall Read More
Digital presence is how your business appears online. Your web presence is made up of several different components and can be summed up as the impression your brand makes online through content, websites, search engines, and other digital media and platforms. Companies use SEO because they want to improve their Read More
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