We have been told we are entering a world of corporate social justice where brands must take stands to meet customer expectations. However, a special Gartner research project found that many social justice initiatives are as likely to drive boycotts as “buycotts.” This complimentary marketing webinar explores the risks, opportunities Read More
How can marketing leaders differentiate their digital experiences from competitors? How do you avoid major gaps in your marketing strategy? How do you measure the health of your brand? These topics stood out at the recent Gartner Marketing Symposium/Xpo. This complimentary marketing panel discussion brings together three Gartner experts Read More
Elon Musk is trying to back out of his $44 billion agreement to acquire Twitter, as per a filing with the Securities and Exchange Commission (SEC) submitted on Friday. Musk’s lawyers claim Twitter made “false and misleading” statements during negotiations concerning the number of monetizable daily active users (mDAUs) on Read More
Together with B2B Marketing, Influ2 the Person-Based Advertising platform shares its Buying Group Marketing report outlining the future of Account-Based Marketing Influ2, the first Person-Based Advertising (PBA) platform, released its Buying Group Marketing report in partnership with B2B Marketing. The report shares how Buying Group Marketing improves sales Read More
Marketing campaigns can do the same for your business. Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, Read More
ActionIQ, the leader in customer experience (CX) solutions, today announced that it won the 2022 Digiday Media Award in the Best First-Party Data Strategy category. AIQ was selected for its work helping a global media company deliver personalized customer experiences across all its brands as it shifted from advertising to subscription Read More
The objectives of video marketing continue to occupy Martech users. It won’t do any good to just make a video and upload it to a major video platform. Modern video marketing objectives require careful thought and deft implementation if excellent outcomes are to be achieved. Additionally, it’s crucial Read More
Rent-A-Center, the leading dedicated lease-to-own retail channel for durable goods such as furniture, electronics, and appliances, named SOCi its localized marketing platform of record. The partnership between SOCi and Rent-A-Center exemplifies where multi-location, online-to-offline marketing is headed and what retailers are looking for from digital marketing solutions as they seek Read More
Khoros, an award-winning leader in digital-first customer engagement software and services, today announced it has partnered with EveryoneSocial, the leading employee advocacy platform. The partnership combines the power of Khoros’s social media management solution (including content management, publishing, social listening, and governance) with tools in EveryoneSocial that help brands Read More
G2 named SmartSites to their list of Best Marketing Strategy Agencies in 2022. Professional marketing strategy services help businesses across industries to map and execute advertising strategies. Market strategy agencies analyze a business’ existing marketing efforts, determine their overall effectiveness, and suggest new strategies if necessary. Marketing strategy companies do not Read More
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