WPP today announces it has agreed to acquire the business of Bower House Digital, a leading marketing technology services agency in Australia. Bower House Digital will join Ogilvy’s global network, further strengthening its ability to deliver technology-driven marketing solutions for clients. Founded in 2017 by Bryan Dobson and Meg Quinn, Read More
Even in the age of social media, emails remain a formidable force. Cold emailing potential customers can boost sales, sign-up rates, and website conversions for your niche or small business. It needs more than just sending one straightforward or protracted email to prospective clients because not all cold emails are Read More
DirectIQ, a technology company, has recently launched an email marketing software that enables businesses to launch effective email campaigns by automating the process and integrating the platform with numerous popular websites. The software offers multiple beneficial features including a dashboard with a clear and user-friendly interface that shows detailed information Read More
Email marketing is the act of sending promotional messages to people in mass quantities. It typically is to generate sales or leads and it may contain advertising. You’ve definitely heard that companies big and small are embracing email marketing to increase sales, reach new markets, and improve customer engagement. Read More
Rakuten Advertising is partnering with leading influencer marketing platform, Mavrck, to expand its influencer marketing services and create holistic program oversight, optimization, and measurement for its affiliate advertisers. This partnership will seamlessly incorporate influencer marketing into Rakuten Advertising’s managed affiliate campaign strategies and positions Rakuten Advertising to introduce a Read More
Looking to scale your SEO processes? Are you equipped to factor the ever-changing digital landscape into your plans for growth? Any marketer would agree that scaling in today’s digital age can be a complex challenge. However, by taking a sophisticated, fine-tuned, and strategic approach, you can seamlessly scale an Read More
Account-based marketing platform RollWorks, a division of NextRoll, today furthered its commitment to adding more utility for HubSpot users. Sales Insights for HubSpot is a new ABM tool that uses data science to uncover account engagement signals that help B2B marketers and sales teams drive and prioritize opportunities. B2Read More
Retargeting is an essential part of any mobile marketing plan in 2022, particularly in a highly competitive market where everyone is vying for the attention of users. Making the most of a current user base and improving return on UA efforts are both possible with a sound retargeting strategy and monitoring Read More
Talkable has partnered with Attentive, the leader in conversational commerce to deliver efficient referral marketing campaigns for eCommerce brands. Power users like TOMS, Eleven by Venus, Los Angeles Apparel, Everyday Yoga, Super73, and SwimOutlet have already launched integrated programs, and Talkable expects a wave of brands to follow. The integration Read More
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it received the 2022 Great Place to Work Certification in the U.S., EMEA, and APAC. This certification across all regions Madison Logic currently operates in reflects its continued dedication to creating a supportive and flexible work environment Read More
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