Marketing to a certain group of people can be both rewarding and challenging. It’s worthwhile to target smaller audiences that aren’t being served by the competition. However, identifying these distinct customer groups might be difficult at times. Marketing to a certain group of people can be both rewarding Read More
Pinterest is taking the next steps toward becoming a central hub for product discovery with the acquisition of the AI-powered shopping platform THE YES, which learns user preferences to provide more personalized matches for each user. As you can see in this example, part of the onboarding process involves simple ‘Read More
Skai, an intelligent marketing platform, has launched support for Amazon DSP, offering new functionality and audience reach to retail media advertisers. Over the past year, Skai has worked closely with customers and Amazon Ads to develop its solutions, which now allow brands to optimize campaigns more efficiently and effectively across Read More
Marketing 360®, the #1 Marketing Platform® for Small Business, and Carrier, the world leader in high-technology heating, air conditioning, and refrigeration solutions, today announced a collaboration that will bring the power of the Marketing 360 technology to Carrier HVAC dealers and technicians. Carrier is a part of Carrier Global Corporation (NYSE: CARR), the Read More
LinkedIn is the world’s largest online professional network, with over 700 million members from 55 million registered companies. Building connections starts with people seeing all you have to offer. Members with complete profiles are 40x more likely to receive opportunities through LinkedIn. Read More
A/B test results can be complex to analyze. Even after creating a strong testing hypothesis, it only takes one simple mistake during the analysis process to derail your whole efforts and make you come up with conclusions that can cost you valuable leads and conversions.Read More
Demandbase, the Smarter GTM™ company for B2B brands, today announces that it has been recognized as the leader among account-based marketing (ABM) platforms on the SPARK MatrixTM for Account-Based Marketing (ABM) Platforms. Established by Quadrant Knowledge Solutions (QKS), SPARK Matrix includes the positioning of leading ABM vendors with a Read More
What Is a Go-To-Market Strategy? A go-to-market (GTM) strategy is a strategy that assists you in defining your ideal customers, coordinating your messaging, and positioning your product for launch. A GTM approach also puts critical business units on the same page, allowing you to satisfy a market need while iterating Read More
Has your SEO agency or team adopted a remote-first approach? This course will teach you all you need to know about forming a productive remote team. When the first pandemic lockdowns were implemented, several businesses hurried to find a means to allow remote workers to work. When the lockdowns were Read More
CX, Marketing and Digital Leaders are each passionate about the value of great Customer experiences and each need specific insights to understand and accept risk in order to avoid risk; they need the tools and skills to predict what the future holds and drive deep transformational change, and they need Read More
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