Fragmentation of media consumption, deprecation of legacy identifiers, and increased privacy expectations necessitate reliable identity and data capabilities in order to effectively reach the right consumers. Through its multiyear investment and acquisition strategy, TransUnion is powering industry-leading identity, data and measurement capabilities across the ecosystem. Join Adweek and TransUnion as Read More
Engage your audience. Create targeted, high-converting ads. Maximize ROI with your email list.Read More
Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing automation platform and CM Group brand, today announced the launch of Smart Subject, an AI-based individual subject line optimization capability that improves campaign performance and reduces manual labor of subject line creation for marketers. Smart Subject, along with a series of other Read More
Are you using this simple strategy to maximize your paid media advertising? Evergreen marketing is a must-have foundation for any paid media plan. Seasonally flighted campaigns are great to account for cyclical buying cycles. But they can’t stand alone. Evergreen campaigns are important to stay in front of your Read More
AMP Agency, a full-service digital marketing agency, has acquired Genome, an award-winning digital innovation, transformation, and product development company. The addition of the Genome will further AMP Agency’s strategy to advance technology-enabled innovation and grow internationally. Genome CEO Matt Fitz-Henry will serve as senior vice president of technology for Read More
We all know that customer experience is a brand differentiator. Customers these days access your brand through several different channels – and they expect great experiences no matter where they are. In this live, hour-long webinar, experts from CMSWire and Contentful will dig into what it takes to produce truly great Read More
In a rapidly evolving world, it is becoming imperative for organizations to focus on the customer’s experience at the center of their business. However, with organizational silos, it can be incredibly difficult to maintain the necessary momentum for change. This webinar will highlight strategies to infuse the customer’s Read More
If you have content in custom fields and want to include it in the SEO Page Analysis results, this video provides instructions on what to do. Click on Search Appearance in the All in One SEO menu to get started. Next, click on the Content Types tab and scroll down Read More
Leading Out-of-Home media company JCDecaux today announced the official launch of the e-learning course JCDecaux ACADEMY, an industry-first, market-leading, supplier-agnostic program, designed to foster understanding and awareness of the power of Digital Out-of-Home advertising. Digital Out-of-Home has exploded in Australia over the last 12 months, with digital revenues accounting for almost 60 Read More
Digital Wichita began meeting monthly in 2010 to discuss trends in social media, particularly regarding business and entrepreneurship. Now a bonafide not-for-profit organization, Digital Wichita produces educational events to help our community grow and prosper. Led by a volunteer group of area marketing professionals, Digital Wichita has brought together local experts Read More
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