Tags : Marketing

3 ways to help your marketing team stay ahead of the curve

In the shifting privacy landscape of digital marketing, insights from customer data play an increasingly critical role in marketing strategy. Looker has launched Blocks and Actions tailored to these changing needs in the last year. Come learn how Looker helps marketers adapt to a cookieless world.Read More

How To Use Header Tags to Improve Your Search Rankings

What are header tags, and how can you use them to boost your search engine optimization (SEO)? You’ve probably heard the terms header tags and how they help create optimized content. But what exactly are they, and how do you use them? This post will clearly define header tags Read More

Video Marketing Tips For Better Engagement

Video marketing is a no-brainer in today’s digital world and while most marketing teams have gotten started, not all marketing videos are made equal. In this video, we’ll be going through 5 video marketing tips for better engagement. We’ll also talk about some mistakes you might be making.Read More

CMO Summit West

Adweek’s CMO Summit is back for its West Coast edition! Providing a forum for inspiration, career growth, and connections, CMO Summit West is an invitation-only gathering of CMOs and senior marketing leaders from the brand community. Join us in Los Angeles as we explore the topics most top of Read More

Whirlpool Corp. launches WoW Studios – a new marketing organization designed to infuse magic into the home appliance consumer journey

Whirlpool Corp. today launched a new brand experience organization designed to transform the home appliance end-to-end consumer journey into immersive consumer experiences. It will inspire audiences through an iconic portfolio of brands and world-class product offerings. Located in the heart of Chicago at the iconic Reid Murdoch building, the World Read More

Lessons Learned – How Media Leaders are Navigating Data, Identity, and Measurement

Fragmentation of media consumption, deprecation of legacy identifiers, and increased privacy expectations necessitate reliable identity and data capabilities in order to effectively reach the right consumers. Through its multiyear investment and acquisition strategy, TransUnion is powering industry-leading identity, data and measurement capabilities across the ecosystem. Join Adweek and TransUnion as Read More