Success in email marketing depends on sending relevant, timely information to the right people. If you’re sending the same content to everyone, you are driving more than half your audience away. We’ll show you how to ditch your one-size-fits-all marketing and engage targeted sub-groups of contacts using Click Read More
As agencies roll into the last half of the year, a new era of change is in full swing. From targeting to measurement, agencies are tackling their data challenges full speed ahead as identity resolutions get worked out across the industry. While business and revenue are on the rise, how Read More
Are you struggling to create a marketing budget for your business? It’s time to struggle no more. In this video, Sarah shares a straightforward method to creating a simple marketing budget for your business that doesn’t break your brain.Read More
The suppression segments in Dynamics 365 Marketing are a great way to keep from sending unwanted communications to leads in your customer journey after they have taken certain actions. In our latest video, Shanley shows you exactly how suppression segments work and where to look in the user interface to set Read More
Why the real challenge is not the selling, but the buying. And what marketing can do. Traditional B2B technology marketing makes it harder to sell and buy. Best-in-class organizations acknowledge the shift to digital in their GoToMarket. In the future, suppliers will face a desire for a “Rep-free” buying Read More
Forrester B2B Summit: Learn 7 essential skills for more successful digital marketing using a CDP, including precise identification of target buying groups to prioritize account-based sales and marketing, delivering engaging customer experiences, and optimizing channel performance to improve ROI. With Gudrun Wetak, Marketing Manager – ABM, Rockwell Automation, and Sean Crowley, Read More
Attention CPG brands! If you’re looking to drive in-store sales, you need to create awareness and consideration for your product before that store visit. What’s the best way to do this? Digital advertising. In this video, Coegi’s Senior Account Strategy Director, Monica Herschelman discusses how CPG brands Read More
Phillips 66 announced today it is transitioning its site assessment program to IPSOS Channel Performance for all Phillips 66®, 76®, and Conoco® branded sites. IPSOS Channel Performance will elevate the Phillips 66 Excellence in Action Site Assessment Program with valuable industry insights, thought leadership, and better results. IPSOS will execute quarterly site assessments at Read More
IAB Australia has launched a new industry training program for marketers seeking to understand and make better use of the affiliate and partnership sector. The Affiliate and Partnership Marketing Training program is offered free of charge in an online format and is an ideal resource for those who are new Read More
The fundamental building blocks behind a great demand generation strategy require the complex interweaving of great planning, forward-thinking, and quick adaptation. Like Tetris, how you stack your moves within the game timeframe determines your sales engagements and future ROI. Plus, having the ability quickly react when you get a block Read More
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