Tags : Marketing

Web Summit

In 2021, 42 000 attendees from 128 countries learned how to do social media marketing right, how AI is changing fashion and entertainment, how to make chatbots better, and so much more. In this marketing event, you learn a lot about innovations and new approaches in running businesses and in marketing. However, networking opportunities, Read More

Click segmentation in email marketing

Success in email marketing depends on sending relevant, timely information to the right people. If you’re sending the same content to everyone, you are driving more than half your audience away. We’ll show you how to ditch your one-size-fits-all marketing and engage targeted sub-groups of contacts using Click Read More

Digiday Media Buying Summit

As agencies roll into the last half of the year, a new era of change is in full swing. From targeting to measurement, agencies are tackling their data challenges full speed ahead as identity resolutions get worked out across the industry. While business and revenue are on the rise, how Read More

How Much Should You Spend on Marketing?

Are you struggling to create a marketing budget for your business? It’s time to struggle no more. In this video, Sarah shares a straightforward method to creating a simple marketing budget for your business that doesn’t break your brain.Read More

Suppression Segments in Dynamics 365 Marketing

The suppression segments in Dynamics 365 Marketing are a great way to keep from sending unwanted communications to leads in your customer journey after they have taken certain actions. In our latest video, Shanley shows you exactly how suppression segments work and where to look in the user interface to set Read More

Engaging With Increasingly Larger and Fragmented Buying Centers

Why the real challenge is not the selling, but the buying. And what marketing can do. Traditional B2B technology marketing makes it harder to sell and buy. Best-in-class organizations acknowledge the shift to digital in their GoToMarket. In the future, suppliers will face a desire for a “Rep-free” buying Read More

From Vision to Value: 7 Skills of CDP Powered Marketing

Forrester B2B Summit: Learn 7 essential skills for more successful digital marketing using a CDP, including precise identification of target buying groups to prioritize account-based sales and marketing, delivering engaging customer experiences, and optimizing channel performance to improve ROI. With Gudrun Wetak, Marketing Manager – ABM, Rockwell Automation, and Sean Crowley, Read More