Attention CPG brands! If you’re looking to drive in-store sales, you need to create awareness and consideration for your product before that store visit. What’s the best way to do this? Digital advertising. In this video, Coegi’s Senior Account Strategy Director, Monica Herschelman discusses how CPG brands Read More
Phillips 66 announced today it is transitioning its site assessment program to IPSOS Channel Performance for all Phillips 66®, 76®, and Conoco® branded sites. IPSOS Channel Performance will elevate the Phillips 66 Excellence in Action Site Assessment Program with valuable industry insights, thought leadership, and better results. IPSOS will execute quarterly site assessments at Read More
IAB Australia has launched a new industry training program for marketers seeking to understand and make better use of the affiliate and partnership sector. The Affiliate and Partnership Marketing Training program is offered free of charge in an online format and is an ideal resource for those who are new Read More
The fundamental building blocks behind a great demand generation strategy require the complex interweaving of great planning, forward-thinking, and quick adaptation. Like Tetris, how you stack your moves within the game timeframe determines your sales engagements and future ROI. Plus, having the ability quickly react when you get a block Read More
In recent years, organizations have shifted their focus to be more customer-centric. Chief marketing officers (CMOs) are required to lead the charge in this endeavor, or at least play a major role in customer experience (CX). In some instances, CMOs are becoming considered more of a “chief customer officer.” As Read More
What is PPC management? Are you wondering how it works? In this video, we will be going over what PPC management is + all that it has to offer. Here at LYFE Marketing, we’ve generated over $13,000 in revenue for this gourmet chocolate company through our PPC management services.Read More
In our early marketing discussions with financial advisors, the idea of lead generation usually comes up in the first two meetings. And rightfully so, the entire goal of marketing is to create more buzz around your business, leading to new business.Read More
EIQ BrandLab, the full-service strategic marketing and creative agency operated by EnsembleIQ for the global business-to-business market, today announces it has won seven prestigious AVA Digital Awards for digital excellence. The AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, Read More
To kick off Asian Heritage Month in May, four Asian American Pacific Islander (AAPI) marketing executives will share their career journey. These executives are part of an informal group called 108 Asian Marketers and More, which is an industry resource group. This is an opportunity to hear the stories of how Read More
Email marketing has never been more important than it is today. Marketers are relying more and more on email to communicate messages about their brands, products, and services to customers, making it the most used marketing channel to drive measurable results. That’s why, for the first time, this year’Read More
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