In recent years, organizations have shifted their focus to be more customer-centric. Chief marketing officers (CMOs) are required to lead the charge in this endeavor, or at least play a major role in customer experience (CX). In some instances, CMOs are becoming considered more of a “chief customer officer.” As Read More
What is PPC management? Are you wondering how it works? In this video, we will be going over what PPC management is + all that it has to offer. Here at LYFE Marketing, we’ve generated over $13,000 in revenue for this gourmet chocolate company through our PPC management services.Read More
In our early marketing discussions with financial advisors, the idea of lead generation usually comes up in the first two meetings. And rightfully so, the entire goal of marketing is to create more buzz around your business, leading to new business.Read More
EIQ BrandLab, the full-service strategic marketing and creative agency operated by EnsembleIQ for the global business-to-business market, today announces it has won seven prestigious AVA Digital Awards for digital excellence. The AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, Read More
To kick off Asian Heritage Month in May, four Asian American Pacific Islander (AAPI) marketing executives will share their career journey. These executives are part of an informal group called 108 Asian Marketers and More, which is an industry resource group. This is an opportunity to hear the stories of how Read More
Email marketing has never been more important than it is today. Marketers are relying more and more on email to communicate messages about their brands, products, and services to customers, making it the most used marketing channel to drive measurable results. That’s why, for the first time, this year’Read More
Join this webinar to learn more about a variety of SEO metrics across regions, more specifically in the US and UK, which can help you make more data-driven decisions. You’ll learn: SERP features by industry. The fastest-growing industries in organic search traffic along with engagement metrics. Keyword difficulty by Read More
In this video, Khalid delves deep into the topic of bounce rates. He talks about what is a bounce rate, how to lower a bounce rate, and if there’s anything like a normal bounce rate. A bounce rate is the percentage of visitors who enter a website and leave Read More
In this video, Ignite Visibility CEO John Lincoln dives into three critical market trends that are prevalent in 2022. Watch this video to learn what they are, how they might affect your business, and how to stay on top of your paid media efforts. 3 Strategies That Are Critical to Paid Media Read More
In order to return on the investment you make with your email marketing strategy, it’s best to know what drives the most actions from your subscribers. Looking to improve your business’ email marketing strategy? In this video, we’ve compiled a list of some email marketing best practices that Read More
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