Tags : Marketing

Becoming the Best Ad Sales Team: Sweden’s NTM Shares Their Strategy

How to rejuvenate data- and research-backed media advertising sales for a resurgent post-pandemic market is the focus of this Advertising Initiative Meet-Up. Join Advertising Initiative Lead Mark Challinor and guests for this one-hour meet-up focused on the rise of advertising formats, the revised sales team, and the new role of Read More

Building a Privacy-Centric Advertising Ecosystem with Ekstra Bladet

How to build a future-proofed, privacy-centric advertising ecosystem in which publishers can thrive is the focus of an INMA Webinar featuring Thomas Lue Lytzen, director of ad sales and technology with Ekstra Bladet. While many in the news media industry have fallen into technical discussions about client-side versus server-side tracking, Read More

Elevate: Quarterly Webinar Series Q3

Everyone likes to be “in the know” about the latest digital marketing trends and topics, but as fast as the world moves, who has time to do the research and reading? Well, leave that part to us! At Top Floor, we live and breathe digital marketing, so we are immersed Read More

Email Marketing for Beginners

Email is the perfect way to jumpstart your business’ marketing efforts! Email marketing is the way to go if you’re looking for a high-impact, low-cost platform that can be used in any situation. With email comes along many benefits such as being able to reach more people with one Read More

6 Simple Steps to Creating a Video Marketing Strategy

With video content increasing in popularity year after year, small business owners know they need to include videos into their marketing mix. Learning what videos to create and when to share them will save time and help you reach your business goals. Read MoreRead More