This week: TikTok announces interactive ads, Google issues a warning about updating images on your site, and Pinterest offers a new WooCommerce extension. Here’s what happened this week in digital marketing. 1. Google: Updating Images Can Hurt Your Rank 2. Google Reveals the Truth About Privacy-Focused Marketing 3. Pinterest Announces New WooCommerce Read More
How NTM Media Group in Sweden has built a future-proof sales organization is the focus of an INMA Advertising Initiative Meet-Up featuring Annie Lidesjo, head of operations and people at NTM. Local media, in recent years, has been on a tough development road regarding its advertising business due to a Read More
Connect with the top product professionals from around the world at this one-hour meet-up that explores what media companies must do now to embrace the evolving discipline of product to delight customers and grow business. Join Product Initiative Lead Jodie Hopperton as we break down what it means to build Read More
How to rejuvenate data- and research-backed media advertising sales for a resurgent post-pandemic market is the focus of this Advertising Initiative Meet-Up. Join Advertising Initiative Lead Mark Challinor and guests for this one-hour meet-up focused on the rise of advertising formats, the revised sales team, and the new role of Read More
When it comes to the best way to spread your brand like wildfire and increase conversions on social, the digital world is at a crossroads. Some say it’s imperative to attract new customers over time using organic social reach. Others insist that the real results only come when you Read More
How to build a future-proofed, privacy-centric advertising ecosystem in which publishers can thrive is the focus of an INMA Webinar featuring Thomas Lue Lytzen, director of ad sales and technology with Ekstra Bladet. While many in the news media industry have fallen into technical discussions about client-side versus server-side tracking, Read More
In an everchanging global market where business leaders and consumers can evaluate pricing in real time online there is a growing need for B2B/B2C companies to carefully consider all steps of a global expansion strategy. Just like mergers and acquisitions, most international expansion strategies can fail if Read More
Everyone likes to be “in the know” about the latest digital marketing trends and topics, but as fast as the world moves, who has time to do the research and reading? Well, leave that part to us! At Top Floor, we live and breathe digital marketing, so we are immersed Read More
Email is the perfect way to jumpstart your business’ marketing efforts! Email marketing is the way to go if you’re looking for a high-impact, low-cost platform that can be used in any situation. With email comes along many benefits such as being able to reach more people with one Read More
With video content increasing in popularity year after year, small business owners know they need to include videos into their marketing mix. Learning what videos to create and when to share them will save time and help you reach your business goals. Read MoreRead More
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