ActionIQ, the leading Enterprise Customer Data Platform (CDP), today made available the CX IQ Scorecard for the B2B Technology industry. The CX IQ Scorecard is a self-service tool solution that allows B2B Brands to benchmark their Customer Experience performance against their industry peers and customer preferences. The industry-first Read More
Kantar, the world’s leading data-driven analytics and brand consulting company today announces it has reached a definitive agreement to acquire Blackwood Seven, the Copenhagen, Denmark-based marketing measurement and optimization company. The transaction is anticipated to complete by the end of April. The move cements Kantar’s position as a Read More
EMEC EXPO is an event dedicated to the company’s digital transformation, axed on e-marketing, e-commerce, hosting & cloud, mobile internet, social networks, and digital signage. The 2nd edition will be held on May 18 & 19, 2022 at the Grand Mogador Hotel Casablanca, Morocco. The event is based on the concept of Read More
Advertising Week Asia returns 31 May-June 2 to Tokyo Midtown in a modern, hybrid format to bring together the cross-section of the world’s greatest minds from brands, technology, business, media and creative agencies. As we gather together both in person and virtually, we recognize the enormous shift that has taken place Read More
Wondering how to write your blog posts? Do they need to follow a similar format? In this video, I’m going to share with you 5 Tips on HOW to Write a Blog Post From Start to Finish & Build Your Brand. This formula will not only increase the readership of Read More
Blogging refers to writing, photography, and other media that’s self-published online. Blogging started as an opportunity for individuals to write diary-style entries, but it has since been incorporated into websites for many businesses. Read More
You can double your eCommerce conversion rate with this simple pricing hack. Strikethrough pricing hack, Old and New price hack, Discounted price hack, or Before and After price hack used on Shopify, Sale price v/s your price on Amazon, are all different names used for this hack and they Read More
This week: TikTok announces interactive ads, Google issues a warning about updating images on your site, and Pinterest offers a new WooCommerce extension. Here’s what happened this week in digital marketing. 1. Google: Updating Images Can Hurt Your Rank 2. Google Reveals the Truth About Privacy-Focused Marketing 3. Pinterest Announces New WooCommerce Read More
How NTM Media Group in Sweden has built a future-proof sales organization is the focus of an INMA Advertising Initiative Meet-Up featuring Annie Lidesjo, head of operations and people at NTM. Local media, in recent years, has been on a tough development road regarding its advertising business due to a Read More
Connect with the top product professionals from around the world at this one-hour meet-up that explores what media companies must do now to embrace the evolving discipline of product to delight customers and grow business. Join Product Initiative Lead Jodie Hopperton as we break down what it means to build Read More
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