AnalyticsIQ, the leading provider of people-based predictive data, today announced a new relationship with Claritas®, a data-driven company that helps marketers achieve superior ROI, enabling AnalyticsIQ transparently provides PRIZM® Premier segment codes. Through this partnership, customers across all verticals will be able to leverage the industry’s most widely adopted Read More
Attention measurement and optimization provider Playground xyz Attention Intelligence Platform (AIP) announced its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their YouTube ad campaigns. “Optimization is the key to driving attention and campaign effectiveness. With actionable attention Read More
Sendlane announces the launch of Sendlane Reviews, a fully integrated review product available to all Sendlane customers at no additional cost. This new release is the latest addition to the company’s unified email, SMS, and marketing automation capabilities. Sendlane’s free assessment tool provides a simple and effective solution Read More
Blubrry Podcasting, the leading podcast hosting provider, has announced the launch of Blubrry Podcast Statistics PWA, a revolutionary progressive web application designed to provide podcasters with seamless access to their program statistics from mobile or computer. This one-of-a-kind tool allows podcasters to stay connected to their podcast performance, access in-depth Read More
CreatorIQ, the end-to-end creator marketing platform that powers the efforts of over 1,000 brands and agencies, today announced the results of its “Unleashing the Power of Creators” report, demonstrating increased investment and ROI on influencer marketing. showed that there is a direct correlation between Brands with the most sophisticated influencer marketing Read More
ZoomInfo, the go-to-market platform for customer acquisition, acquisition and growth, has launched its first integrated branding campaign, illustrating how ZoomInfo is helping businesses worldwide discover insights details, attract customers and win faster. Applying the B2C handbook in a portfolio is often dominated by overly technical B2B messaging, compelling Read More
Blockgraph, the technology company powering the future of privacy, data-driven TV advertising, and NBCUniversal have announced a new partnership to power first-party data-enabled TV advertising. media and advertising, entertainment. The new strategic partnership will improve the use of first-party data in marketing campaigns on One Platform to improve outcomes for Read More
Beamr Imaging Ltd., a leading provider of video encoding solutions, today announced the signing of a license agreement with TAG Video Systems, a global leader in multi-mode integrated software solutions. view, vote and monitor IP. This partnership aims to revolutionize video processing and deliver a superior visual experience to users Read More
TextUs, the leading conversational messaging platform, has announced the release of HubSpot integration, allowing users to send and receive two-way text messages directly from HubSpot workflows and contact records. TextUs-HubSpot integration meets a unique need in the SMS space by allowing users to easily add SMS to their automation workflow, Read More
Omnicom Media Group, the media services division of Omnicom Group Inc. announced a partnership with Criteo, the global commercial communications company with the world’s largest set of commercial signals, which will take commercial media to the next level by enabling highly accurate, targeted spend in real time across all Read More
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