As you draft your next email marketing campaign, remember to put the needs of your audience first. It’s a common thing to hear many experts say, “there is no secret about email marketing.” But strategies or email marketing ideas could be the turning point of any business if implemented Read More
MarketCast today announced the acquisition of Phoenix Marketing International, a leading research and analytics provider that specializes in advertising measurement. With Phoenix, MarketCast is accelerating its advertising effectiveness expertise, and gaining a powerful portfolio of research products that span the entire advertising lifecycle, from identifying what consumers think about pre-released Read More
Outbrain Inc. (Nasdaq: OB), a leading recommendation technology company, announced it had been selected by Axel Springer, Europe’s leading digital publisher, to power its sponsored content recommendations – placing it among Outbrain’s top ten publisher partners. According to the agreement, the German digital offerings of the BILD and WELT Read More
Digital advertising is constantly evolving to meet the ever-changing needs of users. Advertisers are having to get creative as people are becoming more sophisticated in the ways they discover and interact with content. This is where the use of native advertising comes in. Native ads are a form of advertisements Read More
LinkedIn and Edelman have gathered insights from nearly 3,600 management-level professionals who consume thought leadership to help marketers, communicators and salespeople better understand what’s behind this trend and how to break through the noise – including when to use thought leadership and what attributes B2B audiences want to see from Read More
Want to start sending regular updates to your LinkedIn following? Are you wondering if LinkedIn newsletters would work for your business? Learn why you should explore LinkedIn newsletters including the pros and cons, what you can publish, and how to get them to convert. Read More
VNTANA, the industry leader in 3D eCommerce technology, today announced a technology platform integration with Meta that brings 3D ads to Facebook and Instagram advertising. VNTANA was granted alpha access to Meta’s AR Publishing API to automate the creation and publication of 3D assets for ads. This solution provides Read More
Are you posting like crazy on Instagram and not seeing results? Want a step-by-step guide to posting for better engagement? In this video, expert Nicky Saunders will walk you through the three step process for building an Instagram content strategy that boosts engagement and simplifies your workday.Read More
It’s never been easier to start a business, but never harder to grow a sustainable, profitable one. If you want to reach your customers directly, you can blast out messages and cross your fingers, or lean on expensive “solutions” that make promises they can’t keep. You might find Read More
Upwave, the leading analytics platform for brand advertising, today announced the continuation of their successful collaboration with the Ad Council. Upwave will partner with the Ad Council to measure impact on key public service campaigns that address issues affecting Americans across the country. Additionally, Upwave CEO Chris Kelly will join Read More
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