PFL, a leading hybrid experience company, today announced its partnership with Iterable, the cross-channel marketing platform that powers unified and memorable customer experiences. The new partnership enables joint customers to run orchestrated and data-driven omnichannel marketing campaigns that include measurable, personalized, and automated direct mail as an integrated part of Read More
SlashNext, the leader in SaaS-based multi-channel phishing protection across email, web, and mobile for the modern workforce, launches SlashNext Email Protection for Microsoft 365 today. The new integrated cloud email service stops 65% more spear-phishing, BEC, malware, and ransomware link threats than all other cloud-native email security services. SlashNext Email Protection for Read More
Digital marketing uses computers, smartphones, and other digital devices to promote goods and services. As an example, internet marketing seldom requires significant financial investments. Conventional marketing tactics, such as print publications, radios and television, need substantial financial assets to implement a marketing campaign. However, social media platforms such as Facebook Read More
ZeroSum, an automotive software and marketing company, has partnered with WellSaid Labs, an artificial intelligence text-to-speech technology company, to use its cutting-edge AI voice technology enabling same-day, low-cost video ad production within ZeroSum’s Auto-Stream platform – the world’s first over-the-top (OTT) and connected TV (CTV) advertising solution for auto Read More
Marketing inherently is a field that’s in constant flux. There are new technologies, platforms, and strategies emerging all the time – and it can be tough to keep up with what’s hot right now, what to try, where to focus both your monetary and cognitive budgets, and so on. Read More
Aquaphor, the #1 dermatologist recommended brand for a wide range of skin conditions, including dry, cracked skin, chapped lips, and more1, is launching its first-ever brand purpose campaign, “Before & Aquaphor.” Rooted in the consumer insight that true skin healing breaks the vicious cycle of emotional pain, this new integrated campaign Read More
Property Marketing Awards (PMA) is partnering with EG, an established provider of data, news and analytics products and services for the commercial real estate market, to mark the milestone of its 30th year. PMA celebrates excellence in property marketing. To make PMA 2022 an exceptional occasion, this year’s awards ceremony Read More
Singtel has appointed Leo Burnett as its lead brand agency with additional responsibilities for social media and content marketing following a pitch called in September last year, parting with BBH and Goodstuph after five years. Meanwhile, Ogilvy, has successfully retained Singtel’s B2B marketing business. The contract is for Read More
Big companies like Google, Facebook, and Amazon have a lot of control over what we see and do online. They own our data, they control the algorithms that determine what content we see, and they can censor us if they don’t like what we’re doing. But there’s Read More
In this video, I will give you 5 tips to improve conversion rates and the average order value of your eCommerce store using Growth Marketing. Growth Marketing involves an experiment-led process that helps improve focus metrics that matter for our business. For e-commerce businesses, conversion rate and average order value are Read More
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