Singtel has appointed Leo Burnett as its lead brand agency with additional responsibilities for social media and content marketing following a pitch called in September last year, parting with BBH and Goodstuph after five years. Meanwhile, Ogilvy, has successfully retained Singtel’s B2B marketing business. The contract is for Read More
Big companies like Google, Facebook, and Amazon have a lot of control over what we see and do online. They own our data, they control the algorithms that determine what content we see, and they can censor us if they don’t like what we’re doing. But there’s Read More
In this video, I will give you 5 tips to improve conversion rates and the average order value of your eCommerce store using Growth Marketing. Growth Marketing involves an experiment-led process that helps improve focus metrics that matter for our business. For e-commerce businesses, conversion rate and average order value are Read More
KOMI Group, the Ancoats-based social media, marketing, and licensing company, has acquired a specialist, multi-platform social brand, for an undisclosed sum. The Tradesman is the second largest community for tradespeople in the world, boasting millions of views across all social channels, including one of the top five fastest growing UK Read More
NP Digital, a leader in search and performance marketing, announced its global partnership with the Digital Marketing Institute (DMI). Neil Patel, NP Digital’s co-founder, will work with DMI to create a new and improved “Search Marketing Specialist” certification course that’s set to launch this summer. Beyond updating this Read More
One of the best ways to find inspiration for your marketing initiatives is to look back at some of the best digital marketing campaigns over the years. Seeing what other brands have done can stir your creative juices and enable you to come up with imaginative ideas for your own Read More
Jivox, the personalized digital marketing technology leader, today announced the launch of its Personalized Commerce Marketing offering. Designed specifically for digital commerce marketers in verticals such as retailers, banks and insurance companies selling directly to consumers, this Jivox offering enables them to recommend many relevant products personalized to individual consumers Read More
We Interact because marketing tech and trends move with blistering speed in our post-digital world. We Interact because gathering world-class experts and droves of energetic professionals in one place is the best way to share experiences, information, and encouragement. Read MoreRead More
Oomiji, the first predictive, conversation-enabled customer data platform, announced today that the company had been selected by the Luxury Marketing Council to provide state-of-the-art customer intelligence and engagement using Oomiji’s audience insight and targeting technology. The partnership will enable the Luxury Marketing Council to engage with its 5000+ members across 1000+ Read More
We’ve rebranded to Outdoor Media Summit because many of our attendees were podcasters, vloggers, social influencers, photographers and videographers. We even had a few print editors! The name Outdoor Blogger Summit was no longer accurate to who we had become and it became clear that we needed a new Read More
© 2023, The Martech.info . All rights reserved