Tags : Marketing

MarketCast Acquires Phoenix Marketing International to Expand its Media and Advertising Analytics

March 25, 2022

MarketCast today announced the acquisition of Phoenix Marketing International, a leading research and analytics provider that specializes in advertising measurement. With Phoenix, MarketCast is accelerating its advertising effectiveness expertise, and gaining a powerful portfolio of research products that span the entire advertising lifecycle, from identifying what consumers think about pre-released Read More

Axel Springer Selects Outbrain for Cross-brand Global Partnership for Sponsored Content Recommendations

March 25, 2022

Outbrain Inc. (Nasdaq: OB), a leading recommendation technology company, announced it had been selected by Axel Springer, Europe’s leading digital publisher, to power its sponsored content recommendations – placing it among Outbrain’s top ten publisher partners. According to the agreement, the German digital offerings of the BILD and WELT Read More

Top 5 creative strategies for native advertising

March 24, 2022

Digital advertising is constantly evolving to meet the ever-changing needs of users. Advertisers are having to get creative as people are becoming more sophisticated in the ways they discover and interact with content. This is where the use of native advertising comes in. Native ads are a form of advertisements Read More

Thought Leadership in B2B Marketing

March 24, 2022

LinkedIn and Edelman have gathered insights from nearly 3,600 management-level professionals who consume thought leadership to help marketers, communicators and salespeople better understand what’s behind this trend and how to break through the noise – including when to use thought leadership and what attributes B2B audiences want to see from Read More

How to Use LinkedIn Newsletters: A Guide for Marketers

March 24, 2022

Want to start sending regular updates to your LinkedIn following? Are you wondering if LinkedIn newsletters would work for your business? Learn why you should explore LinkedIn newsletters including the pros and cons, what you can publish, and how to get them to convert. Read More

VNTANA Brings 3D Advertising to Facebook and Instagram

March 24, 2022

VNTANA, the industry leader in 3D eCommerce technology, today announced a technology platform integration with Meta that brings 3D ads to Facebook and Instagram advertising. VNTANA was granted alpha access to Meta’s AR Publishing API to automate the creation and publication of 3D assets for ads. This solution provides Read More

Instagram Content Strategy Made Easy

March 23, 2022

Are you posting like crazy on Instagram and not seeing results? Want a step-by-step guide to posting for better engagement? In this video, expert Nicky Saunders will walk you through the three step process for building an Instagram content strategy that boosts engagement and simplifies your workday.Read More

Email and sms marketing that keeps brands in control of their growth

March 23, 2022

It’s never been easier to start a business, but never harder to grow a sustainable, profitable one. If you want to reach your customers directly, you can blast out messages and cross your fingers, or lean on expensive “solutions” that make promises they can’t keep. You might find Read More

Upwave and the Ad Council Collaborate to Measure Impact of Campaigns

March 23, 2022

Upwave, the leading analytics platform for brand advertising, today announced the continuation of their successful collaboration with the Ad Council. Upwave will partner with the Ad Council to measure impact on key public service campaigns that address issues affecting Americans across the country. Additionally, Upwave CEO Chris Kelly will join Read More

Ad Perceptions Study Uncovers Opportunities for Publishers to Grow Revenue from Cross-Screen Video Ads

March 23, 2022

PubMatic , an independent technology company delivering digital advertising’s supply chain of the future, today announced the results from a new study with Advertiser Perceptions to examine how effectively publishers are enabling successful video advertising strategies. The research shows that while publishers believe advertisers want to buy video with a “Read More

Tags : Marketing

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