Tags : Marketing

Data marketing spend tops $29B in US as cookie deadline looms

U.S. ad spending reached $436.3 billion in 2021, a 21.6% year-on-year increase over pandemic-recessed 2020 and the strongest performance for the sector in the last decade, according to the latest annual assessment by Winterberry Group. The management consultancy forecasts growth of 11.8% to $487.8 billion in 2022. Read MoreRead More

B2B marketing success in 2022 relies on 4 elements

If there’s one thing we know about B2B marketing as we move into 2022, it’s that nothing is set in stone. There continue to be uncertainties we must live and work with. But, if there’s anything we’ve learned that we can take into the new year, Read More

How Newsletter Sponsorships Can Maximize Your Marketing

You want to maximize your marketing efforts and be where viewers are as a business. But very few are using the sponsored newsletter to grow their customer leads.Newsletter sponsorships can transform your marketing strategy, allowing your business to reach millions of customers. Add newsletter sponsorships to your marketing arsenal Read More