Tags : Marketing

Modern Coupon Marketing Strategy – 7 Tips

Think of coupon marketing as printing your own currency and then distributing it to people in your target market. The best way to do this is to design a coupon that looks like a gift card. Why? Because people see more value in a gift card than they do a Read More

AZELLA and Gladstone Announce Strategic Partnership

Azella, a digital marketing platform and service solution for financial services firms and investment advisors, and Gladstone, a financial services firm and SEC Registered Investment Advisor that supports financial advisors nationwide, today announced that the strategic partnership they began in 2021 will be expanded and enhanced in 2022. Read MoreRead More

Data marketing spend tops $29B in US as cookie deadline looms

U.S. ad spending reached $436.3 billion in 2021, a 21.6% year-on-year increase over pandemic-recessed 2020 and the strongest performance for the sector in the last decade, according to the latest annual assessment by Winterberry Group. The management consultancy forecasts growth of 11.8% to $487.8 billion in 2022. Read MoreRead More

B2B marketing success in 2022 relies on 4 elements

If there’s one thing we know about B2B marketing as we move into 2022, it’s that nothing is set in stone. There continue to be uncertainties we must live and work with. But, if there’s anything we’ve learned that we can take into the new year, Read More