GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced a partnership with Qualtrics, the leader and creator of the experience management (XM) category, to provide brand advisory services to Qualtrics customers. Read MoreRead More
Unbounce, the leading conversion intelligence platform, today announced the acquisition of LeadsRx, a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels. Read MoreRead More
Virtual space offers SMEs a chance to make the most of their limited resources. Email newsletters are an inexpensive way to spread the word The coronavirus outbreak has fast-tracked the spread of the internet not just because of the competition among the service providers but also governments. Marketing in the Read More
Announcements about core algorithm updates are unlikely to get more detailed in the future, as Google says it can’t provide specific information. Google has the details internally, but it can’t release the information publicly. Read MoreRead More
Content marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers – and it shows no signs of slowing down in 2022. In fact, new strategies seem to emerge every year, empowering more content producers to create more compelling and engaging content. Traffic Read More
Constant Contact, a digital marketing platform trusted by millions of small businesses, today announced it has signed a definitive agreement to acquire Vision6. The transaction is expected to close in the first quarter of 2022, subject to the satisfaction of customary closing conditions and regulatory approvals. Terms of the transaction were Read More
T-Mobile today announced the acquisition of Octopus Interactive, the largest national network of interactive video screens inside Uber and Lyft vehicles. This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers. Octopus Interactive helps brands reach audiences through Read More
CommentSold, the leading digital commerce solution that enables small and medium-sized retail businesses (SMBs) to unlock sales growth through live and social selling, today announced that it has acquired marketing message customization and scheduling tool Vizzlie. Merchants on the CommentSold platform will now have an easy way to personalize and Read More
V12 Marketing, a full-service marketing agency based in Concord, New Hampshire, has just announced the completion of an acquisition of BZA, a New Jersey WordPress and marketing agency. Mike Visconti, the founder of V12 Marketing, has said, “We’re so pleased to have finished this acquisition right before the New Read More
Force4 Technology Communications, LLC today announced its launch as a trusted and innovative provider of public relations and marketing communications services for B2B high tech companies. The business will be run by Nadel Phelan’s long-established executive team – Cara Sloman, Peggy Tierney Galvin, Sean Wood and Lisa Christensen – and Read More
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