Digitalization has brought about a revolution in marketing. As a useful source of customer, competitor, and market data, the Internet is now essential for finding products and enabling sales. Online advertising technology tools are frequently and extensively used to improve sales and marketing campaigns as well as other strategic activities. Read More
Today, Crux announced it has been recognized as a leader in the inaugural Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences executed and launched by Snowflake, the Data Cloud company. Snowflake’s data-backed report identifies the best solutions Read More
Paubox today announced it has been named a leader in the Fall 2022 G2 Grid® Reports in the Secure Email Gateway, Email Security, HIPAA Compliant Messaging, and Email Encryption categories. Paubox is a leading provider of HIPAA-compliant email and marketing solutions for healthcare organizations, including hospitals and medical practices. The Fall 2022 Read More
Spreetail announces acquisition of eCommerce Marketing Agency Buy Box Experts, strengthening their eCommerce Accelerator capabilities, and names Joseph Hansen as Chief Marketing Officer. Spreetail, the category leader for end-to-end eCommerce acceleration for manufacturers, today announced its acquisition of Buy Box Experts – a leading performance marketing agency with a deep-seated history Read More
G2, the world’s largest and most trusted software marketplace, today announced a new integration with ZoomInfo, a global leader in modern go-to-market software, data, and intelligence. Together, G2 and ZoomInfo enable mutual intent data customers to more effectively target, engage, and convert in-market software buyers. The integration helps sales Read More
Spryker, a leading platform for B2B and B2C Enterprise Marketplaces, Thing Commerce, and Unified Commerce, is partnering with minubo, which offers an all-in-one, ready-to-use business intelligence. The partnership joins together commerce intelligence and composability to offer a simple and scalable way to achieve company-wide holistic data transparency. Developed Read More
The addition of their third-party marketplace is becoming a common growth driver among retailers looking to expand their e-commerce reach while minimizing the risks associated with sourcing and distributing additional products themselves. Besides additional sales profits, retailers anticipate that adding select merchants to their platforms will enable them to react Read More
Khoros, an award-winning leader in digital-first customer engagement software and services, today announced expanded work with Amazon Web Services (AWS) by joining the AWS Independent Software Vendors (ISV) Accelerate Program and launching in AWS Marketplace. The AWS ISV Accelerate Program is a co-sell program for organizations that provide software solutions Read More
Refersion, a leading performance marketing platform, announced the launch of Amazon Connect, the first-of-its-kind Affiliate Marketing solution for ecommerce brands on the Amazon Marketplace. With 1.9+ million selling partners on Amazon and 500,000+ brands worldwide enrolled in Amazon’s Brand Registry Program, Refersion’s new integration allows Amazon Brand Registered Merchants to Read More
Infobip, the global cloud communications platform, has built an integration with CRM platform HubSpot to provide WhatsApp and SMS messaging for HubSpot’s clients. The integration, available in HubSpot’s App Marketplace, enables its clients to connect with customers using their preferred communication channel, to deliver a great customer experience Read More
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