Wix, a leading global SaaS platform to create, manage and grow an online presence, and Semrush, a leading online visibility management SaaS platform, today announced an integration providing Wix users access to Semrush’s SEO keyword data directly through the Wix Platform. This integration provides users with valuable insights that Read More
G2, the world’s largest and most trusted software marketplace, today announced a new integration with ZoomInfo, a global leader in modern go-to-market software, data, and intelligence. Together, G2 and ZoomInfo enable mutual intent data customers to more effectively target, engage, and convert in-market software buyers. The integration helps sales Read More
Relying on marketing strategies you are familiar with can be reassuring and reliable. You are almost certain that your campaign will be successful and show the higher-ups its worth. However, customers are king when it comes to marketing. They are influenced by new marketing strategies and trends by their diminishing Read More
Marketers are forced into a difficult situation. Customers’ preferences for interacting with brands are evolving. The proliferation of data limitations is limiting the methods by which marketers can gather audience data. But above all, there is too much rivalry, which has reduced the effectiveness of digital channels and made it Read More
Digital marketing has grown from a niche category to the prevailing form of marketing in Brazil, benefiting enterprises in several ways, according to a new research report published today by Information Services Group (ISG), a leading global technology research and advisory firm. The 2022 ISG Provider Lens™ MarTech Service Providers report Read More
The University of Guam has won 20 awards in marketing, communications, graphic design, advertising, and web presence for projects completed in 2021. This is the highest single-year award total for the UOG Marketing and Communications Office. All of us at UOG are incredibly proud of the outstanding work by our MarCom team, Read More
An uncertain economic environment is forcing businesses to re-examine their budget priorities when it comes to sourcing and building the best martech stack to drive growth while guaranteeing the best ROI. Marketing leaders are certainly spoiled for choice in their quest to give their content teams the best technology tools. Read More
33Across, a publisher technology platform designed for the open web, today announced that it has won the ‘Best Display Advertising Platform’ award in the fifth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global Read More
AppsFlyer today announced that it has been selected as the winner of the “Best Overall Mobile Marketing Company” award in the 5th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales and Read More
Freddy’s Frozen Custard & Steakburgers has selected UMI Marketing Solutions as their marketing operations partner. Freddy’s is a leading fast-casual restaurant with huge growth potential as they expand across the United States. Bringing their decades of marketing and franchise industry experience to the table, UMI will further fuel Read More
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