Liftlab, a pioneer in full-funnel media planning, has announced a strategic partnership with Stellair, the AI-powered platform specializing in media operations automation. The collaboration is designed to tackle one of the most pressing challenges in advertising today: the lag between when measurement and forecasting insights are generated and when they Read More
Infolinks Media, a leading advertising marketplace known for its curated proprietary placements, has announced the appointment of Kevin McElroy as its new Chief Revenue Officer (CRO). In his role, McElroy will focus on strengthening relationships with agencies and advertisers, while propelling the company’s growth as a top-tier provider in Read More
Raptive, the world’s leading creator media company, has launched a new creator-focused podcast titled “Ctrl Alt Ask,” now available on YouTube and all major podcast platforms. The show is designed to tackle creators’ most pressing questions, offering real, practical advice through honest conversations with top experts and experienced industry Read More
Screenvision Media, a national leader in premium video advertising and content representation for top cinema exhibitors, has completed a major modernization of its core business systems by migrating to Microsoft Azure and Oracle Cloud Infrastructure. The transformation, executed in partnership with Cintra, reflects the companies’ 15-year collaboration and underscores Screenvision’Read More
Cision, a global leader in consumer and media intelligence, today announced the launch of a powerful new suite of AI-driven capabilities in CisionOne its award-winning global platform for PR and communications professionals. At a time when 81% of PR professionals report mounting pressure to achieve more with fewer resources (2025 Cision x Read More
Cyara, the global leader in AI-led customer experience (CX) assurance, today unveiled six innovations to help businesses deliver a modern, consistent experience across increasingly complex customer journeys. The latest advancements build upon Cyara’s industry-leading AI Trust capabilities, expand global testing in 100+ countries and introduce the first fully integrated CX Read More
Next Millennium, a leader in programmatic advertising solutions, is excited to announce a strategic partnership with Ad-Shield to help publishers reclaim lost revenue from ad-blocked traffic. Through this collaboration, publishers leveraging Next Millennium’s Full Stack Monetization Engine, one of several publisher solutions, can now access Ad-Shield’s cutting-edge adblock Read More
NoviSign, a global leader in cloud-based digital signage software, is proud to announce its new partnership with BrightSign, the global market leader in digital signage media players. This partnership enhances the flexibility and scalability of NoviSign’s solutions, allowing businesses to combine the industry-leading software from NoviSign with the proven Read More
The misalignment between marketing, sales, and customer success teams has created a growing barrier to how marketers and executives can differentiate the return on their marketing investment. According to Statista, the global marketing technology market is worth $345 billion. Despite this and the endless human resources that have been invested in Read More
blogging. One likes it, and you have to force the words out of the other. No matter how challenging or simple it is for you to write about your profession, you should keep doing it since it is incredibly interesting. Why? We give five explanations. Reason 1: you present yourself as Read More
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