Word-of-mouth marketing, also known as WOM marketing or word-of-mouth advertising, differs from naturally occurring word-of-mouth in that it is actively influenced or encouraged by organizations (e.g., by “seeding” a message in networks and rewarding regular consumers for participating in WOM or by using WOM “agents”) Although it is challenging Read More
The company has grown its customer base by more than 300% in the past 12 months to help earn its title as the best in the industry As a result of Captiv8’s consistent growth and continued commitment to advancing its data science technology, the company earned gold and the number one Read More
Hyatt has selected Tambourine, the Fort Lauderdale headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, to provide three marketing programs for Hyatt hotels and resorts in the Americas. The programs will include Paid Media, SEO, and Social Media marketing services. We selected Tambourine because of the Read More
Vericast today announced the expansion of its best-in-class influencer and paid social marketing solution to include TikTok, the world’s fastest-growing video platform. Following a year of nearly 40% growth and success among clients in the consumer packaged goods vertical, the solution is available now to Vericast’s retail and restaurant Read More
Are you using this simple strategy to maximize your paid media advertising? Evergreen marketing is a must-have foundation for any paid media plan. Seasonally flighted campaigns are great to account for cyclical buying cycles. But they can’t stand alone. Evergreen campaigns are important to stay in front of your Read More
In this video, Ignite Visibility CEO John Lincoln dives into three critical market trends that are prevalent in 2022. Watch this video to learn what they are, how they might affect your business, and how to stay on top of your paid media efforts. 3 Strategies That Are Critical to Paid Media Read More
When it comes to the best way to spread your brand like wildfire and increase conversions on social, the digital world is at a crossroads. Some say it’s imperative to attract new customers over time using organic social reach. Others insist that the real results only come when you Read More
Scibids, the global leader in artificial intelligence for digital marketing, is pleased to announce the appointment of Nadia Gonzalez to the newly-created position of chief marketing officer. The creation of the role and the decision to hire ad-tech marketing veteran Gonzalez to speak to the company’s vigorous growth plans. Read More
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