Build a Winning Social Strategy That Combines Paid and Organic: Three Key Steps to Maximize Your ROI

When it comes to the best way to spread your brand like wildfire and increase conversions on social, the digital world is at a crossroads. Some say it’s imperative to attract new customers over time using organic social reach. Others insist that the real results only come when you invest in paid social. The optimal approach, though, relies on a complementary strategy that uses both.

Hear from LinkedIn ads expert AJ Wilcox along with leaders from Hootsuite to learn how to combine organic reach with a paid strategy to maximize the ROI of your social.

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