Aleph Group Inc, a global leader in digital advertising, connecting more than 21,000 advertisers in more than 115 markets around the world, has announced the major acquisition of Clever Ads, a technology platform. Automate customer acquisition and management. Ad Spend for Meta, Microsoft, Google, TikTok and Twitter. The acquisition will combine Aleph’Read More
VideoAmp has announced that it has reached an agreement with Warner Bros. Explore to measure multi-screen campaigns across the global media and entertainment company’s iconic portfolio of premium sports, news, lifestyle and entertainment brands. After completing the test and first learning about alternative video ad performance metrics, Warner Bros. Read More
The misalignment between marketing, sales, and customer success teams has created a growing barrier to how marketers and executives can differentiate the return on their marketing investment. According to Statista, the global marketing technology market is worth $345 billion. Despite this and the endless human resources that have been invested in Read More
Advancing User-generated Content Strategy : In order to recognise and elevate User-generated Content (UGC) across johnlewis.com, John Lewis & Partners has partnered with StoryStream as part of its creative digital engagement strategy. The brand John Lewis has been associated with quality for more than 100 years and is a beloved fixture Read More
Peach, a leader in video advertising and delivery workflows, has declared support for Netflix’s brand-new Basic with Ads ad-supported service. Parallel to the service’s introduction, Peach unveiled new locations where users can send Netflix advertising in a number of nations, including the UK, Australia, Germany, France, Italy, Spain, Read More
Today, E2X.COM Ltd., a London-based commerce strategy and development consultancy, was acquired by Apply Digital, a worldwide innovation, products, and experiences company. “As we have continued to grow the value we offer clients, we felt adding a strong commerce capability was critical. We wanted a modern, culturally aligned Read More
ContextLogic Inc., one of the world’s largest mobile eCommerce platforms, announced the launch of the second phase of its global integrated brand marketing, with the new ‘Forced Smiles’ creative ad campaign to support its rebrand. Developed in partnership with ad agency Whale, the multi-channel, multi-market campaign features a new ‘Read More
Empathy is the basis of an effective marketing strategy. But it’s not always cleverly conveyed. Almost immediately after the pandemic hit, marketers began an “unprecedented” wave, sending out one message after another to support frontline workers and rally together. However, two years later, this kind of mass messaging in Read More
Snapchat continues to lean into sports coverage, as it looks for ways to expand its reach and resonance, announcing a new deal with European Football League LaLiga, which will see Snap host exclusive content, weekly highlights, historic archives, top goals, and more. As per Snap: “Snapchatters will be able to Read More
At least 30 major advertisers have dropped advertising on Twitter after it was revealed that their ads were displayed alongside tweets soliciting illegal child abuse content. For example, a promoted tweet by a Scottish Rite Children’s Hospital in Texas was shown alongside toxic tweets related to child sexual abuse. Advertisers Read More
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