Podcasts are more popular than ever. More businesses are turning to the media as the number of listeners rises. The goal of B2B marketing teams is to increase targeted brand awareness while interacting with clients and prospects. More than 40% of the Cloud 100 businesses had their own branded podcasts in 2021. Read More
The Drift team has been all-in on podcasts from Day 1. Because when it comes to cornerstone content, it doesn’t get much better than having your in-house subject matter experts behind the mic for an hour or two each week. And then taking what you get from each episode and Read More
Marketing is an art. Modern marketing, of course, includes scientific components. Data and analytics are important. Technical instruments are widely used. People must, however, develop strategies, implement tactics, and select the tools with which to do so in the end. This, along with the fact that customer mood is constantly Read More
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