Churney, a predictive lifetime value (pLTV) platform supported by TLV Partners, has announced a new partnership with DemandBox aimed at delivering a comprehensive solution that bridges predictive data insights with effective execution across creative, funnel optimization, and media strategy. Set to begin on August 3rd, 2025, this collaboration represents Churney’s Read More
Unified Measurement, an AI-powered end-to-end solution that transforms how marketers approach performance tracking, optimization, and scenario planning, has been formally introduced by InMarket, a leader in real-time marketing and measurement. This next-generation platform elevates media mix modeling by combining predictive AI capabilities with real-time in-flight campaign optimization and incrementality measurement—Read More
Merkle, a global transformation consultancy known for its digital commerce expertise, has announced a strategic partnership with Shopify, a leading global commerce company, to accelerate growth and modernize commerce platforms for large enterprises and B2B clients. This collaboration combines both companies’ capabilities to create a connected, AI-enabled commerce experience Read More
Eventify, a leading all-in-one event marketing software platform, has officially launched its new comprehensive marketing suite tailored specifically for B2B event managers. Designed to meet the demands of a rapidly expanding event management industry that is expected to reach a market value of approximately $34.7 billion by 2029, this robust platform Read More
Aurora Mobile Limited (JG), a well-known supplier of marketing and customer engagement technology services in China, has declared its intention to investigate how to incorporate cutting-edge technologies—specifically, quantum computing—into its ongoing business processes. Aurora Mobile views quantum computing as a potent catalyst for future expansion and innovation, given Read More
Marketing tactics are always changing. With the growth of digital marketing, new tactics are always being created to assist companies in more efficiently reaching their target customers. Retargeting marketing is one of these tactics. Online advertising that targets users who have already expressed interest in your product or service is Read More
Measuring the impact of content across digital channels is a challenge for many organizations, and the difficulty grows exponentially for large, complex content ecosystems. As brands double down on digital content to drive revenue, effective metadata management has never been more crucial—not only for findability but for improving productivity Read More
An uncertain economic environment is forcing businesses to re-examine their budget priorities when it comes to sourcing and building the best martech stack to drive growth while guaranteeing the best ROI. Marketing leaders are certainly spoiled for choice in their quest to give their content teams the best technology tools. Read More
Digitalization has gained prominence worldwide ever since COVID-19. But companies across all sectors are implementing digital changes to stay ahead of the curve. Whatever the case, there is no denying that the Covid-19 pandemic has changed the landscape of living and working situations. As a result, staying current with the Read More
As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. We’ll highlight case studies of clients who’ve already reaped the Read More
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