Aspire.io, a leader in word-of-mouth commerce, has unveiled the first phase of its CreatorAds Suite, bringing the complete Meta Partnership Ads process—spanning usage rights, media buying, and performance tracking—directly into its platform. By integrating the entire workflow, Aspire enables brands to run diverse, high-performing ads across the Read More
Vantage Markets has revealed a new brand campaign that reflects the drive, aspirations, and commitment to quality that characterize its collaboration with Scuderia Ferrari HP. At the heart of the campaign is a visually compelling video, created to inspire audiences worldwide while reflecting Vantage’s growth and transformation into a Read More
The well-known supplier of cloud-based digital banking solutions to American financial institutions, Alkami Technology, Inc., has announced an upcoming webinar called “From Data Mess to Marketing Yes.” The scheduled time for the live session is Wednesday, August 13, 2025, at 2:00 PM ET/1:00 PM CT, and will explore how banks and credit unions Read More
Churney, a predictive lifetime value (pLTV) platform supported by TLV Partners, has announced a new partnership with DemandBox aimed at delivering a comprehensive solution that bridges predictive data insights with effective execution across creative, funnel optimization, and media strategy. Set to begin on August 3rd, 2025, this collaboration represents Churney’s Read More
Unified Measurement, an AI-powered end-to-end solution that transforms how marketers approach performance tracking, optimization, and scenario planning, has been formally introduced by InMarket, a leader in real-time marketing and measurement. This next-generation platform elevates media mix modeling by combining predictive AI capabilities with real-time in-flight campaign optimization and incrementality measurement—Read More
Merkle, a global transformation consultancy known for its digital commerce expertise, has announced a strategic partnership with Shopify, a leading global commerce company, to accelerate growth and modernize commerce platforms for large enterprises and B2B clients. This collaboration combines both companies’ capabilities to create a connected, AI-enabled commerce experience Read More
Eventify, a leading all-in-one event marketing software platform, has officially launched its new comprehensive marketing suite tailored specifically for B2B event managers. Designed to meet the demands of a rapidly expanding event management industry that is expected to reach a market value of approximately $34.7 billion by 2029, this robust platform Read More
Aurora Mobile Limited (JG), a well-known supplier of marketing and customer engagement technology services in China, has declared its intention to investigate how to incorporate cutting-edge technologies—specifically, quantum computing—into its ongoing business processes. Aurora Mobile views quantum computing as a potent catalyst for future expansion and innovation, given Read More
Marketing tactics are always changing. With the growth of digital marketing, new tactics are always being created to assist companies in more efficiently reaching their target customers. Retargeting marketing is one of these tactics. Online advertising that targets users who have already expressed interest in your product or service is Read More
Measuring the impact of content across digital channels is a challenge for many organizations, and the difficulty grows exponentially for large, complex content ecosystems. As brands double down on digital content to drive revenue, effective metadata management has never been more crucial—not only for findability but for improving productivity Read More
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