Locality, a leading provider of local video solutions, has unveiled its Advanced Audience Engine, a cutting-edge identity and activation platform developed in partnership with Lovelytics, Newton Research, and Databricks. This innovation reimagines how advertisers connect with local audiences by combining generative AI, automation, and Locality’s extensive historical local media Read More
Appier, a pioneer in AI-native software, today announced the integration of Agentic AI across its full suite of products, alongside the debut of eight specialized AI Agents. These innovations are designed to provide advertisers and marketers with predictable returns on investment, transforming how data and AI drive each stage of Read More
Position2, an AI-first growth marketing agency, has announced the appointment of Jon Miller, co-founder of Marketo, Engagio, and a new stealth Martech startup, and Kumar Ganapathy, Managing Partner of 3iPartners, to its Board of Directors. These appointments come as Position2 scales its Services-as-a-Software model, which redefines agency engagement by combining Read More
Aspire.io, a leader in word-of-mouth commerce, has unveiled the first phase of its CreatorAds Suite, bringing the complete Meta Partnership Ads process—spanning usage rights, media buying, and performance tracking—directly into its platform. By integrating the entire workflow, Aspire enables brands to run diverse, high-performing ads across the Read More
Vantage Markets has revealed a new brand campaign that reflects the drive, aspirations, and commitment to quality that characterize its collaboration with Scuderia Ferrari HP. At the heart of the campaign is a visually compelling video, created to inspire audiences worldwide while reflecting Vantage’s growth and transformation into a Read More
The well-known supplier of cloud-based digital banking solutions to American financial institutions, Alkami Technology, Inc., has announced an upcoming webinar called “From Data Mess to Marketing Yes.” The scheduled time for the live session is Wednesday, August 13, 2025, at 2:00 PM ET/1:00 PM CT, and will explore how banks and credit unions Read More
Churney, a predictive lifetime value (pLTV) platform supported by TLV Partners, has announced a new partnership with DemandBox aimed at delivering a comprehensive solution that bridges predictive data insights with effective execution across creative, funnel optimization, and media strategy. Set to begin on August 3rd, 2025, this collaboration represents Churney’s Read More
Unified Measurement, an AI-powered end-to-end solution that transforms how marketers approach performance tracking, optimization, and scenario planning, has been formally introduced by InMarket, a leader in real-time marketing and measurement. This next-generation platform elevates media mix modeling by combining predictive AI capabilities with real-time in-flight campaign optimization and incrementality measurement—Read More
Merkle, a global transformation consultancy known for its digital commerce expertise, has announced a strategic partnership with Shopify, a leading global commerce company, to accelerate growth and modernize commerce platforms for large enterprises and B2B clients. This collaboration combines both companies’ capabilities to create a connected, AI-enabled commerce experience Read More
Eventify, a leading all-in-one event marketing software platform, has officially launched its new comprehensive marketing suite tailored specifically for B2B event managers. Designed to meet the demands of a rapidly expanding event management industry that is expected to reach a market value of approximately $34.7 billion by 2029, this robust platform Read More
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