Tags : ROI

What Makes a Revenue-Driving Martech Stack?

An uncertain economic environment is forcing businesses to re-examine their budget priorities when it comes to sourcing and building the best martech stack to drive growth while guaranteeing the best ROI. Marketing leaders are certainly spoiled for choice in their quest to give their content teams the best technology tools. Read More

How startups can use performance marketing for brand building

Digitalization has gained prominence worldwide ever since COVID-19. But companies across all sectors are implementing digital changes to stay ahead of the curve. Whatever the case, there is no denying that the Covid-19 pandemic has changed the landscape of living and working situations. As a result, staying current with the Read More

Paid Search Tactics You Need to Maximize ROI in a Tight Economy

As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. We’ll highlight case studies of clients who’ve already reaped the Read More

Benefits Of Affiliate Marketing For A Small Business

Affiliate advertising It’s possible that you’ve heard a lot about this specific marketing tactic. You may have noticed that many companies use affiliate marketing to boost their sales. However, given that you own a small business and have certain financial challenges, you may be unsure if it would Read More

The secrets of successful content marketing

Disruptive, creative products and services are crucial elements in the sector’s growth, but a successful marketing plan is also critical to many fintech enterprises’ success. Content marketing has frequently been at the heart of these efforts. Its ROI must be measured precisely and consistently in order to attain the Read More

12TH ANNUAL DIGITAL MARKETING for FINANCIAL SERVICES CANADA SUMMIT

The 12th Annual DMFS Canada Summit returns to Toronto in 2022 with marketing experts from top financial brands. Secure your spot today and: Rethink digital connectivity and pursue marketing innovation. Transform your organization’s digital thinking. Better measure your digital marketing to maximize your ROI. Leave with best practices from 40+ senior Read More

Email Marketing with Dynamic Content

Personalized emails drive 18X more revenue than broadcast emails, so why are we still sending generic one-size-fits-all content? Amazon pioneered ‘personalized recommendations’ based on user data, and the same magic is the key to email marketing success. Dynamic content creates a personalized experience for the customer, using a single ‘base’ Read More