Aurora Mobile Limited (JG), a well-known supplier of marketing and customer engagement technology services in China, has declared its intention to investigate how to incorporate cutting-edge technologies—specifically, quantum computing—into its ongoing business processes. Aurora Mobile views quantum computing as a potent catalyst for future expansion and innovation, given Read More
Marketing tactics are always changing. With the growth of digital marketing, new tactics are always being created to assist companies in more efficiently reaching their target customers. Retargeting marketing is one of these tactics. Online advertising that targets users who have already expressed interest in your product or service is Read More
Measuring the impact of content across digital channels is a challenge for many organizations, and the difficulty grows exponentially for large, complex content ecosystems. As brands double down on digital content to drive revenue, effective metadata management has never been more crucial—not only for findability but for improving productivity Read More
An uncertain economic environment is forcing businesses to re-examine their budget priorities when it comes to sourcing and building the best martech stack to drive growth while guaranteeing the best ROI. Marketing leaders are certainly spoiled for choice in their quest to give their content teams the best technology tools. Read More
Digitalization has gained prominence worldwide ever since COVID-19. But companies across all sectors are implementing digital changes to stay ahead of the curve. Whatever the case, there is no denying that the Covid-19 pandemic has changed the landscape of living and working situations. As a result, staying current with the Read More
As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. We’ll highlight case studies of clients who’ve already reaped the Read More
Affiliate advertising It’s possible that you’ve heard a lot about this specific marketing tactic. You may have noticed that many companies use affiliate marketing to boost their sales. However, given that you own a small business and have certain financial challenges, you may be unsure if it would Read More
Disruptive, creative products and services are crucial elements in the sector’s growth, but a successful marketing plan is also critical to many fintech enterprises’ success. Content marketing has frequently been at the heart of these efforts. Its ROI must be measured precisely and consistently in order to attain the Read More
What channel is best to market a home care agency? Which has the better ROI? Which pays off more quickly for a typical home care agency, SEO or PPC?Read More
The 12th Annual DMFS Canada Summit returns to Toronto in 2022 with marketing experts from top financial brands. Secure your spot today and: Rethink digital connectivity and pursue marketing innovation. Transform your organization’s digital thinking. Better measure your digital marketing to maximize your ROI. Leave with best practices from 40+ senior Read More
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