Featured snippets are prime real estate in the SERP. They sit at the top of the organic results and immediately grab the attention of searchers. They’re also increasingly common. Featured snippets are now present on 23% of all Google SERPs and get 8.6% of clicks, on average. If you’re doing Read More
Every ecommerce store, new or old, big or small, has one goal, to increase conversions and sales. But not all ecommerce stores are successful in achieving this objective. According to multiple sources including HuffPost and Forbes, 90% of ecommerce startups fail within 120 days. One of the top reasons why ecommerce businesses Read More
Moz has been acquired by iContact, an email marketing company looking to add SEO tools to its product offerings. SEO software provider Moz has been acquired by email marketing company iContact with plans to continue offering both sets of tools. Moz was launched in 2004 and has since grown to become Read More
Google is updating the new regular expression (regex) filter in the Search Console performance report to support expressions that don’t match regex. In addition, Google is providing additional tips tips for users that are new to regex. Regex filtering was introduced to Search Console back in April. Google has Read More
Google is releasing a broad core algorithm update today on June 2, 2021. This will be followed by another core update in July. Google originally intended to pack more into today’s update, but couldn’t get everything ready in time. That’s the reason for releasing two core updates one month Read More
Google’s John Mueller advises site owners that deleting a sitemap won’t prevent URLs from being crawled in the future. This topic is discussed in the latest episode of the Ask Googlebot video series on YouTube. Mueller addresses a question asking if it’s possible to turn off or Read More
SEO is a complex field that many businesses don’t manage effectively or even understand fully. Without the ability to implement an effective SEO strategy, you’re wasting precious resources and delivering far too few results in terms of reach. Today, we’ll discuss specialized SEO and whether, in fact, Read More
Google AI Blog announced KELM, a way that could be used to reduce bias and toxic content in search (open domain question answering). It uses a method called TEKGEN to convert Knowledge Graph facts into natural language text that can then be used to improve natural language processing models. Read Read More
Why does a small business need a backlink strategy? Because the quality of your backlinks demonstrates the kind of neighbourhood you hang out in. A whole load of spammy links tells a very different story from a moderate number of respected, high authority links that are declaring their trust in Read More
There are dozens of different search engine optimization strategies one can employ to efficiently promote his or her website. Of course, three techniques must be understood before examining any others. These tactics have been proven time and time again to provide steadfast results. An individual should take the required time Read More
© 2023, The Martech.info . All rights reserved