Social and messaging platforms have increasingly become where people engage with brands and organizations. Yet after racing to ramp up their digital presence in 2020, many businesses now find themselves struggling to manage the explosion of digital customer care inquiries without sacrificing quality. To build stronger relationships with customers, it’s Read More
Social media marketing goes beyond a single channel. So how do you connect multiple channels to effectively create a personalized digital experience? Today’s customers are more mobile, more informed and more demanding than ever. For marketers to maintain a competitive advantage, they must adopt an agile strategy that reaches Read More
In 2020, the pandemic threw organizations’ digital transformation efforts into overdrive as global consumers shifted to digital interactions faster than ever before. The pace of change shows no sign of slowing this year—and as brands continue to adapt their strategy and shift budgets, social marketers are feeling even more pressure Read More
From shiny influencers to the holy grail of hyper-personalization, marketers are known for getting swept up in trends. But marketing at its core is about understanding the real needs, interests, and behaviors of your customers. To help you separate fact from fiction, we’ve teamed up with world-renowned digital analyst Read More
Nearly half of social media professionals in Higher Education say they do not have adequate resources to ensure good mental health, according to research conducted by West Virginia University. From dealing with negative messages to being tasked with disseminating information during COVID-19, social media professionals are dealing with a large Read More
The fundamentals of your government agency may not have changed, but everything else has. You likely spent months planning your 2020 social strategy, only to throw those plans out the window and swiftly change direction. Now it’s time to get back on track with a new game plan for 2021 and Read More
You’ve heard our Social Trends predictions for 2021. Which ones are worth your time and investment in 2021? And how can you put them into practice to increase brand awareness and grow revenue? Throughout this year, we’ll be diving deeper into how these emerging trends can benefit your business and Read More
It’s the eternal struggle of social media managers everywhere: deciding which platforms to focus on—and then defending those decisions to well-intentioned bosses who really think you need to get on “that TikTok thing.” It ain’t easy. That’s why our new webinar series, Explained 3 Ways, is breaking Read More
Today I have some graphic design resources to help you improve your visual marketing strategy on social media. Here’s four links with tips and tricks to kick start your work week. Read MoreRead More
Follow the five steps below to create such a report that is robust and effective in convincing the client that SEO is a worthwhile investment: Read MoreRead More
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