Content marketing is a digital marketing strategy that uses assets like videos, blog posts, articles, images, and graphics to engage your audience and build relationships online. The ultimate goal is to strengthen the trust between you and your audience so that they come to you when they’re looking for Read More
ActionIQ, the leading Enterprise Customer Data Platform (CDP), today made available the CX IQ Scorecard for the B2B Technology industry. The CX IQ Scorecard is a self-service tool solution that allows B2B Brands to benchmark their Customer Experience performance against their industry peers and customer preferences. The industry-first Read More
Refersion, a leading performance marketing platform, announced the launch of Refersion’s VIP Publisher Program, a first-of-its-kind eCommerce monetization channel for influencer and affiliate marketing programs. In 2020, affiliate marketing spending topped $6 billion in the U.S. alone. Today’s consumers are increasingly more demanding and more challenging to convert, which Read More
With the elimination of cookies – Karl Johns (senior platforms expert, Infobip UK) takes a deep dive into how the right communications technology partner empowers digital marketing agencies to innovate and drive revenue. Constant disruption and innovation within the customer engagement space, creating impactful experiences for clients, and choosing between multiple Read More
iMedia Brands, Inc. announces today that its wholly-owned business unit, iMedia Digital Services (“iMDS”), has completed an optimization release of its programmatic advertising platform, Retail Media Exchange™, a proprietary advertising auction platform that in real-time simultaneously engages with advertisers, digital publishers, supply-side-platforms, and demand-side platforms to optimize advertising opportunities with Read More
Kantar, the world’s leading data-driven analytics and brand consulting company today announces it has reached a definitive agreement to acquire Blackwood Seven, the Copenhagen, Denmark-based marketing measurement and optimization company. The transaction is anticipated to complete by the end of April. The move cements Kantar’s position as a Read More
Eighty percent of the B2B buying journey takes place online, with decision-makers preferring self-service discovery. That means your digital marketing content needs to do a lot more heavy lifting. Marketing isn’t just driving awareness—it’s guiding decisions through consideration and evaluation. And when buyers finally talk to Read More
EMEC EXPO is an event dedicated to the company’s digital transformation, axed on e-marketing, e-commerce, hosting & cloud, mobile internet, social networks, and digital signage. The 2nd edition will be held on May 18 & 19, 2022 at the Grand Mogador Hotel Casablanca, Morocco. The event is based on the concept of Read More
We’re back! It was fantastic seeing the retail community back in person in February this year. We can’t wait to see all of your smiling faces again next year in Palm Springs! eTail is a four-day retreat designed to help you increase the profits from your business. You’Read More
We’re excited to announce that the 2nd Annual eTail Australia Summit will be held at the Sheraton Grand Sydney Hyde Park on 14 – 16 February 2023. eTail Australia is a three-day summit designed to help you increase the profits from your business. You’ll get action packed strategies and make connections with Read More
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