Attention CPG brands! If you’re looking to drive in-store sales, you need to create awareness and consideration for your product before that store visit. What’s the best way to do this? Digital advertising. In this video, Coegi’s Senior Account Strategy Director, Monica Herschelman discusses how CPG brands Read More
Phillips 66 announced today it is transitioning its site assessment program to IPSOS Channel Performance for all Phillips 66®, 76®, and Conoco® branded sites. IPSOS Channel Performance will elevate the Phillips 66 Excellence in Action Site Assessment Program with valuable industry insights, thought leadership, and better results. IPSOS will execute quarterly site assessments at Read More
IAB Australia has launched a new industry training program for marketers seeking to understand and make better use of the affiliate and partnership sector. The Affiliate and Partnership Marketing Training program is offered free of charge in an online format and is an ideal resource for those who are new Read More
Buyers don’t limit their research to quarterly cycles so why do tech marketers often focus on quarterly campaigns? If the average sales cycle for your solution is 6 months or more, shouldn’t you be in front of your prospects throughout the buyer’s journey? While it certainly makes sense Read More
Marketing shifts like Apple’s Mail Privacy Protection have changed the meaning of open rates. Now many marketers are left wondering which email marketing KPIs truly offer insight – and which metrics may need to be reconsidered. Read MoreRead More
The fundamental building blocks behind a great demand generation strategy require the complex interweaving of great planning, forward-thinking, and quick adaptation. Like Tetris, how you stack your moves within the game timeframe determines your sales engagements and future ROI. Plus, having the ability quickly react when you get a block Read More
Wish you knew the secrets to getting your written content seen and ranked faster? Want to know what’s slowing it all down? We can help you understand how your content gets seen and crawled by Google so you can create naturally higher ranking pages, blogs, and more. Once you Read More
Looking to improve your content performance? Know SEO could help but not sure where to start? Then, this webinar is for you. Join Conductor Lindsay Boyajian Hagan as she covers all things SEO just for content marketers. You’ll learn all SEO best practices to supercharge your content and leave Read More
Who are the world’s best communicators and marketers, and what can you learn from them? Since 2011, the Gartner Communications Awards have been leading recognition for communications initiatives around the world. This year, these awards will extend to include cutting-edge approaches from marketing teams. Covering eight categories, the aim is Read More
In recent years, organizations have shifted their focus to be more customer-centric. Chief marketing officers (CMOs) are required to lead the charge in this endeavor, or at least play a major role in customer experience (CX). In some instances, CMOs are becoming considered more of a “chief customer officer.” As Read More
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