When it comes to the best way to spread your brand like wildfire and increase conversions on social, the digital world is at a crossroads. Some say it’s imperative to attract new customers over time using organic social reach. Others insist that the real results only come when you Read More
How to build a future-proofed, privacy-centric advertising ecosystem in which publishers can thrive is the focus of an INMA Webinar featuring Thomas Lue Lytzen, director of ad sales and technology with Ekstra Bladet. While many in the news media industry have fallen into technical discussions about client-side versus server-side tracking, Read More
Marketers are feeling the impact of the loss of mobile device IDs that allow for the unique identification of smartphones and tablets. As a result of ID deprecation, 80% of marketing executives say their ad campaigns are now markedly less effective. But many leaders are now shifting their mindsets and showing Read More
In an everchanging global market where business leaders and consumers can evaluate pricing in real time online there is a growing need for B2B/B2C companies to carefully consider all steps of a global expansion strategy. Just like mergers and acquisitions, most international expansion strategies can fail if Read More
Everyone likes to be “in the know” about the latest digital marketing trends and topics, but as fast as the world moves, who has time to do the research and reading? Well, leave that part to us! At Top Floor, we live and breathe digital marketing, so we are immersed Read More
Do you have an e-commerce website where users struggle to complete transactions? Are you a B2B business wanting to understand how your website can better support your sales cycle? Join us for our May webinar to learn more about conversion rate optimization and best practices for both B2B Read More
Email is the perfect way to jumpstart your business’ marketing efforts! Email marketing is the way to go if you’re looking for a high-impact, low-cost platform that can be used in any situation. With email comes along many benefits such as being able to reach more people with one Read More
With video content increasing in popularity year after year, small business owners know they need to include videos into their marketing mix. Learning what videos to create and when to share them will save time and help you reach your business goals. Read MoreRead More
In this video, you’ll learn why modern B2B lead generation strategies fail to actually convert customers, have low close-wins rates, cause problems with your sales team and waste significant marketing dollars. I also discuss if lead generation is even needed with B2B buyers today.Read More
Hiring a digital marketing agency can be a game-changing decision for your business. This video will learn some of the important things to look for in a digital marketing agency. Do they have experience in the type of website model you have, do they have experience with your content management Read More
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