You can’t lead a prospect to a purchase if you don’t know where you want them to go. Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. In Read More
Tags : themartech
Aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Online Marketing for Businesses. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and Read More
With horizontal tracks and vertical themes, designed in collaboration with the Reuters Events marketing community and speakers, the agenda is focused on transforming marketing to deliver on the huge opportunities of 2022-23 and equip leaders with the tools and strategies they need to create deeper, more meaningful connections with their Read More
RollWorks, a division of NextRoll, today announced continued momentum as the account-based marketing (ABM) platform high-growth companies rely on to accelerate revenue. RollWorks has been identified as a Strong Performer in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022, published in March by Forrester. The report states that “RollWorks has Read More
mParticle, the largest independent Customer Data Platform, today announced that Channel 4 Television Corporation, a British free-to-air public-service television network, has selected mParticle as its customer data infrastructure to support the company in making data-led decisions. mParticle will play a foundational role in the company’s Future4 strategy which has set Read More
If you’re here you probably already run Facebook ads. And if you’re on Facebook ads you already know that it’s hard to break even, most businesses just run Facebook ads because they have no other options but at the end of the day it’s only Facebook Read More
Join us in Seattle, WA for 3 days of insights and tactical presentations from industry leaders in SEO, search marketing, mobile, conversion optimization, local search, and more. While the world changes around us, SEO doesn’t stop — searchers keep on searching, and marketers need to stay sharp to meet their needs. Read More
The LavaCon Content Strategy Conference started in Hawaii (hence our name) to help organizations leverage state-of-the-art content technologies. However, LavaCon is more than just a conference. It’s a gathering place where content professionals share best practices, network with peers, and build relationships that will last for years to come. Read More
The newly launched services from LegUp SEO offer its clients the ability to help their businesses receive more website traffic whenever their prospective customers are searching online. Alongside the Vancouver-based company’s search engine optimization services, clients can now also receive support with their website design and lead generation in Read More
Global communications intelligence company Cision announced today that it has completed the acquisition of realtime media monitoring company Streem. Since announcing the deal in December 2021, Streem has continued its high-growth trajectory, winning major new customers, including Amazon, HSBC, Crown Resorts, and several government departments. Cision’s Chief Revenue Officer Stephen Read More