Marketing inherently is a field that’s in constant flux. There are new technologies, platforms, and strategies emerging all the time – and it can be tough to keep up with what’s hot right now, what to try, where to focus both your monetary and cognitive budgets, and so on. Read More
Aquaphor, the #1 dermatologist recommended brand for a wide range of skin conditions, including dry, cracked skin, chapped lips, and more1, is launching its first-ever brand purpose campaign, “Before & Aquaphor.” Rooted in the consumer insight that true skin healing breaks the vicious cycle of emotional pain, this new integrated campaign Read More
Property Marketing Awards (PMA) is partnering with EG, an established provider of data, news and analytics products and services for the commercial real estate market, to mark the milestone of its 30th year. PMA celebrates excellence in property marketing. To make PMA 2022 an exceptional occasion, this year’s awards ceremony Read More
Big companies like Google, Facebook, and Amazon have a lot of control over what we see and do online. They own our data, they control the algorithms that determine what content we see, and they can censor us if they don’t like what we’re doing. But there’s Read More
In this video, I will give you 5 tips to improve conversion rates and the average order value of your eCommerce store using Growth Marketing. Growth Marketing involves an experiment-led process that helps improve focus metrics that matter for our business. For e-commerce businesses, conversion rate and average order value are Read More
KOMI Group, the Ancoats-based social media, marketing, and licensing company, has acquired a specialist, multi-platform social brand, for an undisclosed sum. The Tradesman is the second largest community for tradespeople in the world, boasting millions of views across all social channels, including one of the top five fastest growing UK Read More
NP Digital, a leader in search and performance marketing, announced its global partnership with the Digital Marketing Institute (DMI). Neil Patel, NP Digital’s co-founder, will work with DMI to create a new and improved “Search Marketing Specialist” certification course that’s set to launch this summer. Beyond updating this Read More
One of the best ways to find inspiration for your marketing initiatives is to look back at some of the best digital marketing campaigns over the years. Seeing what other brands have done can stir your creative juices and enable you to come up with imaginative ideas for your own Read More
Jivox, the personalized digital marketing technology leader, today announced the launch of its Personalized Commerce Marketing offering. Designed specifically for digital commerce marketers in verticals such as retailers, banks and insurance companies selling directly to consumers, this Jivox offering enables them to recommend many relevant products personalized to individual consumers Read More
Without a solid Digital Marketing Strategy, many of your marketing efforts can go to waste. This video will give you all of the tools you need to create an effective and efficient Digital Marketing Strategy so that you can feel confident that every ad dollar spent, marketing email sent and Read More
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